The Seoul Metropolitan Government (SMG) is opening Seoul Brand Partners pop-up store for display and sale of products co-branded with private companies using icons that represent the city of Seoul, ranging from I·SEOUL·U to Haechi and the Hangang River.
Seoul Brand Partners is a co-branding project in which the SMG and private companies develop products and services by applying the iconic symbols of Seoul, and the SMG offers support in terms of promotions and sales channels.
This year’s Seoul Brand Partners pop-up store will be held for 11 days from Thu, Nov. 11 to Sun, Nov. 21 at 8810 Ristretto located near Gyeongui Line Forest Park in Yeonnam-dong, offering over 50 types of collaboration products developed by 19 businesses and two student teams.
The concept of the pop-up store is residential life, and the exhibition spaces will be divided by zones, such as fashion, household, stationery, F&B and interior. There will also be the special Haechi Zone for display of dolls and toy figures using Seoul’s iconic mythical creature Haechi.
In addition to product sales, the pop-up store will also host various events to offer entertainment for visiting citizens. Various souvenirs representing Seoul will be offered to visitors who post their visit on social media, and purchasing customers will be given scratch-off cards for a chance to win an assortment of Haechi souvenirs.
Meanwhile, online sales will also be held via live commerce this year for citizens and tourists who love Seoul but are unable to visit the pop-up store in person. Live commerce sales will be held via NAVER Shopping Live for a total of six times during the pop-up store period, and a professional show host will introduce and sell about 40 types of collaboration products.
|Seoul Story Mouse Pad, etc.||Planner|
|Seoul Bookmark||Seoul Station Magnet|
|Seoul T-Shirt||Seoul Hoodie|
|Haechi Sweatshirt||Seoul Sweatshirt|
|Seoul Laptop Pouch||Seoul Tote Bag|
|Eco-friendly Monitor Stand||Merong Haechi Doll|
|Haechi Coffee||I·Bonchowi·U Cordyceps Extract|
|Dancheong Goose Down Blanket||Seoul Patterned Coaster|
|Scent of Seoul||Seoul Canvas Map/Calendar|