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  • Seoul Attractions Serve as Center Stage for 365 Fashion Show

  • SMG 1351

    On April 15, 2019, Seoul will open the year-round Seoul 365 Fashion Show starting at Seoul Plaza.
    The Seoul 365 Fashion Show was started in 2016 with the aim of promoting a 24/7 runway anytime, and anywhere, for 365 days. A total of 99 fashion shows were held at Seoullo, Gwanghwamun Plaza, and Seoul Museum of Art in 2018 with 11,700 spectators, making it Seoul’s most sought out cultural festival

    This year’s Seoul 365 Fashion Show will be operated through the Street Fashion Show that offers people the opportunity to view showcases year-round, while the monthly Buyer Fashion Show, is held in charming venues all around the city, such as Banpo Hangang Park. The number of annual operations will be extended to over 500 showings, enabling the public to use the QR code to purchase outfits of choice after the shows to discover talented rising designers, as well as garner positive support of market development.

    Inaugural Operation of Street Fashion Show on Mondays, Thursdays & Saturdays

    A regularly-programmed fashion show called, Street Fashion Show, will be held three times a week on Mondays, Thursdays, and Saturdays and will select a ”designer of the month” each month for enjoyable shows at venues, like DDP, Gwanghwamun, and Sinchon.

    Seoul plans to use mobile buses to debut runways at different scenes upon public request for the enjoyment of fashion shows in the midst of everyday life.

    Preliminary Performance for 2019 Cultural Seoul Plaza
    Day Time
    Monday (City Hall) ① Seoul Plaza (12:00, in front of Seoul Metropolitan Library)
    ② Deoksugung Stonewall Path (12:20, plaza in front of Seoul Museum of Art)
    ③ Seoul Hall of Urbanism & Architecture (12:40, Seoul Maru)
    ④ In front of Gwanghwamun D Tower (13:00)
    Thursday (Sinchon) ① Sinchon U-Plex (12:00, plaza lot)
    ② Changcheon Cultural Park (12:20, within park)
    ③ In front of Yonsei University campus (12:40, in front of main entrance)
    ④ Ewhayeodae-gil (13:00, parade)
    Saturday(Dongdaemun) ① Cheonggyecheon Ogansugyo Bridge water stage (18:00, water fashion show center)
    ② DDP Oullim Square (18:30, 19:00)

    < Street Fashion Show Plan (Draft) >

    ※ Shows may be canceled due to severe weather or particulate matter levels.

    April’s Street Fashion Show will commence with costumes by designer, BOWLOON. Casual outfits that incorporate the vitality of spring will be debuted under the motif of city winds. The BOWLOON fashion show will be held until April 30th.

    BOWLOON Featured Outfits
    BOWLOON Featured Outfits

    The May Street Fashion Show will introduce unique costumes by ManG and Doucan. ManG plans to introduce individualistic styles by grafting graffiti to fashion, with the fashion show slated to commence from May 1-5.

    Doucan uses fantasy theme to graft personal drawings onto outfits each season, and he plans to debut his characteristic fashion fused with an eastern elegance. The fashion show will be held from May 16-30.

    ‘ManG’ Featured Outfits
    ‘ManG’ Featured Outfits
    ‘Doucan’ Featured Outfits

    < Monthly Buyer Fashion Show at Impressive Seoul Venues >

    A monthly fashion show by signature Korean designers will be held throughout popular, sought-out locations in Seoul, like the Banpo Hangang Park, Nodeulseom Island, and the Oil Tank Culture Park. The fashion show will commence on April 24 at 7 p.m. at the Banpo Hangang Park Yebitseom Island Stage, featuring designer Lee Sang-bong’s collection. Detailed information is available at the Seoul 365 Fashion Show website (www.seoul365fashion.kr).