Advertisements of Seoul will be on display in New York including Times Square, SoHo, Fifth Avenue and other locations between December 18, 2017 and January 14, 2018.
The AD image will be shown in three versions: each image features a woman wearing a hanbok superimposed by one of the three major tourist destinations of Seoul that include Dongdaemun Design Plaza (DDP), Gyeongbokgung Palace and Gwanghwamun Square plus the logo of Seoul at the top. The Seoul AD will be shown on 1,000 digital screens (LinkNYC) and 155 bus stops for an estimated exposure to one million people.
This is the second time that Seoul is promoting joint marketing with New York. It has previously pursued joint marketing with New York City for the first time in Asia and the fourth time in the world in 2011.
The New York AD will, in turn, be on display in Seoul. For the month of December, the central bus lanes in Seoul and 300 taxi stands in the crowded areas of Gangnam-daero, Seoul Station, Yeouido and other locations will post image ADs of New York containing the words “Famous, Original, New York City.”
Asiana Airlines, a national carrier of Korea, will carry out a promotional event in cooperation with the Seoul Metropolitan Government (SMG) in which discounts will be given to flights to Seoul and New York valid for use until May 2018. Prices for flights to New York will start at 880,000 won and those for Seoul will start at $736 via scanning the QR code on ADs, etc.
The flight promotion will be available between December 2017 and January 14, 2018. Visit the website of Visit Seoul or Asiana Airlines and click on the event banner or scan the QR code on the AD with your mobile phone to access the discounted ticket purchase page.
※ Round trip price; tax and fuel surcharges excluded; prices subject to change depending on the time of departure