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City of Seoul

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  • Seoul 365 Fashion Show

  • SMG 775
    The Seoul 365 Fashion Show is a project that the city of Seoul has been organizing since 2016, in collaboration with the citizens, with the intention of promoting fashion shows that are closer in proximity to people’s everyday lives. Seoul’s attractions are transformed into runways where various fashion shows are held each month. The event offers participatory programs that the citizens can enjoy, such as the 365 Fashion Show, the 365 Pop-Up Store, culture performances, and more. The Seoul 365 Fashion Show, that is ready to greet the public with various cultural content, has expanded both the scope of artistic cultural events and the concept of “fashion shows,” thus becoming one of the most representative cultural events in Seoul.