The Seoul Foundation for Arts and Culture announced the results of 2018 Factual Survey on Cultural Enjoyment of Seoul’s Citizens, which was conducted on a sample of 6,334 Seoulites. The Factual Survey on Cultural Enjoyment of Seoul’s Citizens has been carried out biennially since 2014 to use the level of cultural activities and the changing trends among the residents of Seoul as the basis for creating cultural policies.
The survey was held from the end of October to the beginning of November in 2018, with the participation of 6,334 individuals. 2,545 individuals who are living in Seoul and 3,789 individuals who are interested in culture and members of culture-related institutions in Seoul responded to the questionnaire.
The survey results demonstrated that a citizen of Seoul spends about KRW 120,000 per year on average to attend cultural events about six to seven times per year on average. The age group with the highest cultural activity participation rate was composed of individuals in their 50s (men: 77%, women: 88.5%). The cultural activity participation rate of baby boomers was higher than that of those in their 20s (men: 66.3%, women: 66%).
The Seoul Foundation for Arts and Culture analyzed the results of the survey with five keywords: ▴ generation change, ▴ cultural consumption, ▴ unbalanced cultural diet, ▴ small but certain satisfaction with culture, and ▴ culture in the sphere of life.
The cultural activity participation rate of those in their 50s and 60s who responded to the survey was over 70 percent (men: 77%, women: 88.5%), which was higher than that of those in their 20s (men: 66.9%, women: 66%). The cultural event occasion of attendance per year on average was 6.7 for both those in their 20s and 50s, which demonstrates that those in their 50s and 60s are attending more cultural activities than before. Unlike the older generations in the past, baby boomers (those in their 50s and 60s) who are actively participating in social activities are also becoming culture consumers. This trend has been becoming more and more remarkable since 2016.
When looking into the scale of expenses spent on cultural activities per year on average, men in their 30s spent the most at KRW 173,000, and their cultural event occasion of attendance was 7.6, the highest among all. However, the yearly expense for cultural activities and cultural event occasion of attendance differed greatly according to one’s life stage.
On the other hand, those who “attend events alone” increased in every age group, demonstrating that the number of people who enjoy culture alone has risen in line with the social trend of people tending to enjoy eating and drinking alone.
Based on the respondents’ experiences in the preceding year, 40 percent answered that they were willing to pay for another performance or exhibition after they had attended a cultural event free of charge, and 20.4 percent experienced another genre of cultural event after they had experienced a certain genre of art and culture. This demonstrates that the attendee’s first experience is a very important factor in terms of an increase their attendance to cultural events.
The satisfaction rates on the cultural environment of the city of Seoul and on the surroundings of where the respondents live were respectively 3.21 and 2.98, the latter being slightly lower than the former. The reason for the difference may be based on the different sizes of cultural environments of each residential area.
The Seoul Foundation for Arts and Culture will issue the 2018 Factual Survey on Cultural Enjoyment of Seoul’s Citizens, through which anyone can browse to learn about the overall level of Seoulites’ cultural activities and satisfaction rates, based on the survey results. The 2018 Factual Survey on Cultural Enjoyment of Seoul’s Citizens will be uploaded on the official website (https://www.sfac.or.kr/index.do) offering access to the general public.