The Seoul Metropolitan Government (SMG) published the ‘Seoul Brand Guide Ver. 2.0’ to enhance people’s understanding of the Seoul Brand and allow them to utilize the brand.
The SMG improved ‘Seoul Brand Guide Ver. 1.0,’ which it published along with the introduction of the ‘I·SEOUL·U’ brand on November 2015 and published ‘Seoul Brand Guide Ver. 2.0’ with added descriptions on the brand identity and images for citizens and corporations to utilize.
‘Seoul Brand Guide Ver. 2.0’ has four chapters.
Chapter 1 ‘What a City Brand Should Pursue ’ summarizes the definition of city brand as well as Seoul Brand’s process of development. Chapter 2 ‘Basic Framework of the Seoul Brand’ contains the identity of the Seoul Brand as well as its linguistic and visual significance.
Chapter 3 ‘Basic Design System of Seoul Brand’ illustrates how to use I·SEOUL·U and also contains diverse brand graphic sources. Chapter 4 ‘Application Design System of Seoul Brand’ offers designs that have been applied to various media and products.
The ‘Seoul Brand Guide Ver. 2.0’ suggests diverse and appealing designs that have been produced through collaboration between designers, painters, and professors.
The SMG plans to find partner companies who will manufacture products using the Seoul Brand and support them to take full advantage of Seoul Brand products.
The SMG plans to distribute ‘Seoul Brand Guide Ver. 2.0’ to relevant organizations and the 25 autonomous districts through both on-line and off-line media. It will also be uploaded on the SMG website (http://english.seoul.go.kr) and the Seoul Brand website (seoulbrand.go.kr) in e-book and image file format.