The Seoul Metropolitan Government (SMG) is releasing a promotional video called “Global Safety City Seoul” in order to boost the city’s image of global leadership, leading the way for safety and innovation in the era of the new normal amidst the COVID-19 pandemic and the rapidly advancing Fourth Industrial Revolution.
The video, containing the theme of “Seoul, a safe city where science and humans coexist,” makes viewers reflect on the technology of robots and AI that is replacing humans as well as recovering urban safety where citizens of Seoul can co-exist in preparation for the post-COVID-19 era.
The SMG created the video to promote, both domestically and internationally, the differentiated competitiveness of Seoul’s scientific capacity and citizens’ awareness of safety, being the basic elements of S-quarantine for disease control and prevention, so as to reinforce Seoul’s resilience and safety as better than pre-COVID-19.
As recommended through events and polling in November 2020, world-renowned robotics engineer Dennis Hong (Department of Mechanical & Aerospace Engineering, UCLA), who was designated as the first honorary ambassador of Seoul in the field of science, took on the basic responsibilities of safety in the age of the pandemic as roles of police officer, firefighter, and disinfection manager together with the robots he made, including DARwIn-OP (a soccer-playing robot), Ballu (a balloon-bodied robot), SiLVIA (a six-legged robot ), an autonomous driving delivery robot, and a robot hand (with an electronic prosthetic hand). The video delivers the message that science and citizens are at the center of S-quarantine, making Seoul safe today and tomorrow.
The main video is 3 min. 15 sec. long and teaser is 1 min. 30 sec. long. The video was created in 10 languages, including English, Chinese (simplified/traditional), Spanish, German, French, Vietnamese, Arabic, Russian, and Portuguese. Starting with the teaser on Jan. 5, the main video will be released globally on Jan. 14, 2021, through various channels of the SMG, including global social media channels (e.g. Facebook, YouTube). It will also be used as a representative promotional video of Seoul for Seoul’s global events, overseas personnel exchanges, and international marketing projects.
Dennis Hong, who participated in making the video, said that he was happy and glad to promote Seoul, the city where he was born and grew up, with the robots he made and he will also actively promote the video through his channels of social media.
He also said that Seoul is a safe city where citizens are keeping the daily life while strictly observing COVID-19 disinfection rules and regulations that are more excellent than those of any other country. He promised to do his best as the honorary ambassador to advertise the positive image of Seoul and delivered his hope that Seoul will be seen as a safe global city to the international community.