The “Seoul, a Blooming Flower” Campaign intends to build a cleaner green environment and a healthy society through the dissemination of excellent examples by awarding prizes through competition, at the same time steadily supporting participation by the communities so that citizens may make part of their daily life the planting and cultivation of flowers and trees.
BI of “Seoul, a Blooming Flower” Campaign
A feeling close to life has been contained in the brand identity(BI) in keeping with the purport of the campaign, i.e., the city government intends to fill every corner of the city with flowers and trees symbolizing beauty and life together with the citizens. “Seoul, a Blooming Flower” is represented by Seoul’s streets and alleys that change actively with the voluntary participation of the citizens and by flowers symbolizing prosperity as well as grasses or trees.
There are many things that citizens can easily achieve with limited efforts. You may place a small flower pot in front of your home, store, village, school, workplace, and many other spots. You may also make a flower bed by planting flower trees or steward trees or parks on nearby streets or participate in tree-planting events while cultivating virtual trees with the “Tree Planet” game on your smartphone or at the website.