Platform Changdong 61

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Information as of 21 Feb, 2017

A Door Leading to Tomorrow “Platform Changdong 61”

Platform Changdong 61 is a complex cultural space that hosts a variety of functions, including music and other performances, fashion, and community. The space will be fully operational starting in May 2015. It is expected that Platform Changdong 61, ahead of the “Project for Creation of the Center of New Economics for Changdong & Sanggye”, will be a first step towards improving the image of the four districts in the northeastern part of Seoul (Gangbuk, Seongbuk, Dobong, and Nowon), which have been viewed as areas with little besides apartment buildings.

■ Project Promotion Background

Current Condition of Northeast Districts

Districts in Northeast Seoul were created by the Housing development plan in 1980 through 1990, a time when most of the population was within the five zones of Seoul. However, the focus of the time was mainly on residential buildings; city infrastructure and jobs for residents were given due consideration, creating the impression that the area was falling behind the rest of the other zones due to the lack of economic vibrancy.

Growth of Performing Culture

In the past decade, the scale of the performing culture has grown, but is still in need of improvement due to the lack of infrastructure. In other countries, like England and Japan, success has been achieved by invigorating districts with the building of arenas and by breaking up of the function of a city from metro based to sub-metro.

The progress of performing facilities and progress of overall sales (2015 Research Project on the Real Condition of Performing Facilities from the Ministry of Culture, Sports, and Tourism)

Examples of Arenas Built Abroad

▲ Super Arena, Saitama, Japan
▲ O2 Arena, London

Project for Creation of the Center of New Economics for Changdong & Sanggye

Since 2014, when it announced an ambitious plan to build a Center of New Economics for Changdong & Sanggye, the City of Seoul has been moving forward in order to develop the district of Northeast Seoul and designate it as the “City of Gathering and Enjoyment.” This is an urban regeneration project to make the region of Changdong and Sanggye united with the metro area and the rest of Northeast Seoul. It aims to become a cultural and economic hub, and has been progressing since a large scale site became available when the Changdong railroad depot moved out. Platform Changdong 61 is a stage from which the Center of the New Economy for Changdong & Sanggye will grow, and will become the foundation of the music industry, offering a variety of music performances and cultural content until the Seoul Arena is complete in 2021.

※ Click on the image for a larger version.
Stage of Boom-up • 2016
• Platform 61
Stage 1 • 2015 → 2018
• Seoul Arena Multi-Cutural facility, Create on Foundation Complex
Stage 2 • 2019 – 2021
• Foundation of Specialized Industry (ICT Infrastructure, Intelligent R&D, Culture & Art), Commercial business complexed facility, Multi distribution Center
Stage 3 • After 2022
• Complexed transfer center etc, medium-long term work

 

■ Main Plan

The City of Seoul plans to promote various cultural events and activities such as music and hobbies in order to emphasize creativity, the promotion of arts, and a sharing culture. This is to allow the Changdong and Sanggye regions to become recognized as centers for culture, and also to set a foundation for the construction of the Seoul Arena through Platform Changdong 61. In order to make this happen, various programs that include music, performance, food, fashion, and photography will be held at 61 large containers built with a gross surface area of 2,456.73㎡.

Jan, 2014 Announced about Northeast 4 of district Happy Plan
Feb, 2015 Announced Changdong, Sanggye as a center of new economic area
March, 2015 Establish Urban regeneration invigoration start
June, 2015 Changdong, Sanggye Urban regeration business start
April ,2016 Platform Changdong 61 open

 

Platform Changdong 61’s features are below.

• Multicultural space featuring the latest music trends
• Private control of the content will be managed in order to keep to the latest trends
• Program content will focus on participation and experience rather than simple commercial appeal
• Each program’s quality and professionalism will be assured by inviting experts for each field, including Shin Dae Chul, Cho Se Hyun, etc.
• Provide a variety of experiences, including united concert by Genre and Recording Labels, Cooking, Style, Photo class etc.

Space for Culture & Art

The Culture & Art space will provide infrastructure needed for music culture such as a theaters and recording studios for musicians and artists.

Space for Lifestyle

People from all over can take part in and enjoy many different programs like cooking, fashion, and photography, as classes will be taught by experts in each one of these fields in the Lifestyle space.

Space for Community

The space for Community is a place where residents can host and create programs by themselves. Through this place, anyone can organize groups and participate in a variety of activities.

■ Expectations of Effectiveness

The Center of Culture & Economics of Northeast Seoul

Beginning with the Platform Changdong 61, and increasing once the construction of the Seoul Arena is complete, Seoul will become the new center of culture and economics. The combination of the domestic music industry market, available human resources in the region, and accessibility of public transportation, will combine to create a great synergy effect.

The Invigoration of the Regional Economy

Through this new economic hub project in Changdong & Sanggye, 80,000 new jobs are expected to be created. This not only includes companies for music performances; 300 or more companies related to content like broadcasting advertisement, movies, and gaming will join to create more than 13,000 additional new jobs.

The present condition of the number of employees in the Contents industry, City of Seoul

2012 278,092
2013 292,891
2014 296,643

 

Creation of a New Culture

A new culture that includes the residents’ lifestyles will be created after a variety of cultural content has been created, with the music industry at its core. Once a new culture is begun with the younger population, artists, innovators, and residents throughout the Changdong and Sanggye regions, the image of Northeast Seoul will be greatly improved and will attract over 100,000 visiting people from the Seoul population annually.