Seoul City announced that the number of transit tourists visiting Seoul for tours during short stays at Incheon International Airport increased 100 percent from 4,475 in 2009 to 8,905, following the city’s vigorous campaign to attract them to the city.
Seoul City has made efforts to attract transit passengers who pass through Incheon International Airport, including the development of night tours, airport railway-linked tours, and various other tour products, and the provision of discounts and free-tour events.
Short transit (stays of five hours or longer, without accommodation) tour products can be reserved or purchased at the information desks of the official travel agency (on the first floor of Incheon International Airport), or its website at freedomtour.co.kr/hanatourintl.com. Various transit tour programs are now being operated to allow transit passengers to experience “Dynamic Seoul!” Such programs include diverse experience-focused tours, newly introduced nighttime and free tours, discounted events during non-peak seasons (spring and autumn) and overseas marketing (free vouchers, souvenirs, and media advertisements), as well as the provision of incentives for designated tour agencies (provision of discounts, promotional materials, and vehicle rental costs).
Participants in the transit tour programs designed for “stopover” passengers (those staying 24 hours or longer) can reserve hotels and flights via the official website (seoulstopover.com), and receive the benefit of using limousine buses linking Incheon International Airport and downtown Seoul and Seoul City Tour buses free of charge. Also, far-reaching efforts are under way to increase awareness of these products and services by uploading information on the overseas websites of Korea’s national air carriers, conducting targeted promotional campaigns in major foreign cities, and supporting the production of promotional materials and souvenirs.
Seoul City announced that it aims to attract up to 50,000 transit tourists per year by 2015 by carrying out constant overseas marketing activities and upgrading its tour products.