Seoul Metropolitan City is partnering with SMTOWN to create promotional videos of youthful and hot places in Seoul, targeting tourists from all four corners of the earth. Through these series, the members of the multi-nationality (USA, Canada, China, Japan) K-pop boyband “NCT” will present viewers their favorite spots and other trendy places in Seoul from the hip restaurants of Seongsu-dong to the glamping rooftop hotels in Myeong-dong, the traditional Hanok village of Ikseon-dong, and many more.
Seoul City shared that “Hot&Young Seoul Trip” will be a series of twelve episodes (15 minutes each) that will follow the boys around on a one-night, two-days trip. These videos will be uploaded on YouTube in four different languages (Korean, English, Chinese, and Japanese). The first video will be aired on July 23rd at 11 am, followed by new video updates every Monday, Wednesday, and Friday at 11 am on Seoul Tourism Organization’s YouTube channel (youtube.com/visitseoul) and its official website (visitseoul.net). The series will also be uploaded onto SMTOWN’s official YouTube channel (youtube.com/smtown).
In the first episode, Johnny will show viewers around his favorite restaurant in Seongsu-dong that serves dishes from all around the world. He will share tips on how to find a perfect match between different foods so that visitors to Seoul can enjoy various dishes even during a short trip.
Looking for refreshing activities during Seoul’s scorching summer heat? The members try out the exciting water sports available at Ttukseom Hangang Park, in the heart of the city. The show will offer viewers the opportunity to share the unforgettable memories that NCT members made along Hangang River and watch the beautiful sunset with them.
After such intense sports, the members calm their hunger with none other than Seoul’s exclusive “Hangang Delivery Food” services, and move onto their next spot, a glam camping location on a hotel rooftop in Seoul’s most popular tourist site, Myeong-dong, to show young viewers the city’s multiple charms.
On the second day of their trip, viewers discover more of Seoul’s exclusive experiences as the members enjoy a convenient game of indoor baseball, soccer, archery, or more traditional outdoor sports. Afterwards, they hop onto N Seoul Tower’s cable cars and climb up to the observatory to admire Seoul’s beautiful landscape.
Seoul is known to come with a perfect harmony of traditional and modern, and in that spirit, NCT travels to Ikseon-dong, an area that has been gaining in popularity lately, for a mukbang of both Korean and Western cuisine. Viewers can also discover the fun of walking around the narrow streets between the quiet traditional Korean houses of the area.
NCT’s one-night, two-days trip ends with the grandiose scenery of Gyeongbokgung Palace, as the members visit the ancient palace during its nighttime opening hours and experience the beauty of the city at night.
By promoting the city through YouTube with these multi-national Hallyu stars, Seoul City hopes to reach not only China and Japan, but also the Americas and Europe, and entice the K-pop fans from all four corners of the earth to come visit Seoul.