In 2014, the Internet usage rate of Seoul citizens was 86.2 percent, which represents an increase of nearly 5.6 percentage points over the past five years. Seoul citizens are estimated to use the Internet for about 1.9 hours a day. Furthermore, employment and communication activities through the Internet are increasing, whereas education and leisure activities are on the decline. In terms of communication, the use of instant messenger services is the highest (9.4 out of 10 people).
Average number of hours spent using the Internet per week: 13.3 hours
Average number of hours spent using the Internet per day: 1.9 hours
Source: Korea Internet and Security Agency, Survey on the Usage of Internet (2009, 2014)
Note: This survey was conducted for 63,583 people nationwide; the sample size in the Seoul metropolitan area was 7,200 people (2014)
The Internet usage rate of Seoul Citizens—which includes only citizens who used the Internet more than once a month— increased from 80.6 percent (7.87 million users) in 2009 to 86.2 percent (8.4 million users) in 2014, an increase of 5.6 percentage points over the past five years.
In 2014, the average number of hours users were on the Internet per week was 13.3 hours (average of 1.9 hours per day), which represents a decline from the average of 14.7 hours in 2009 (average of 2.1 hours per day).
In 2014, regarding the purposes of Internet use throughout the year, communications (e-mail, SNS) and access of/searches for data and information were the most common purpose at 94.5 percent, followed by leisure activities (75.5 percent), such as music, e-books, and online games, and financial transactions, such as Internet banking, stock trading, and shopping (65.3 percent) (multiple answers).
Concerning communication activities through the Internet, the use of instant messenger services was the highest at 93.8 percent (9.4 out of 10 people), followed by
e-mail (63.9 percent) and social networking services (58.3 percent) (multiple answers).
Instant messenger and social networking services were most often used via smartphones (96.4 percent and 93.9 percent, respectively), while e-mail was usually checked through desktop computers (86.7 percent).