The Seoul City brand I·SEOUL·U and Disney’s representative icon Mickey Mouse are set to join forces in a collaborative campaign. Mickey Mouse will arrive on Nov. 27, 2018 and will visit Seoul City’s major attractions including Gwanghwamun Gate, Yeouido Hangang Park, and N Seoul Tower for four days starting on the 28th.
On Nov. 28, Mickey Mouse will transform into Santa for the day at Seoul Citizens’ Hall. Presents to be delivered to 500 children of low-income households this Christmas were wrapped prior to Mickey’s visit by actor Lee Joon-gi, actress Shin Sae-kyeong, Seoul city officials, and Walt Disney Company Korea employees, along with 200 people.
Mickey Mouse will begin making rounds at Gwanghwamun Gate on Nov. 28, Yeouido Hangang Park on Nov. 30, and N Seoul Tower and Dongdaemun Design Plaza (DDP) on Dec. 1 to meet with citizens and surprise them.
Mickey Mouse’s ‘Seoul Tour’ schedule is available for reference on I·SEOUL·U’s official Facebook page (https://www.facebook.com/iseoulukr/) and Walt Disney Company Korea’s official Facebook page (https://www.facebook.com/DisneyKorea).
The Seoul Tour is a collaborative brand campaign that celebrates the third anniversary of Seoul City’s I·SEOUL·U brand and the 90th anniversary of Mickey Mouse.