Seoul City said it will jointly launch the “Korea MICE EXPO 2010” with the Korea Tourism Organization on Nov. 23 at the COEX in southern Seoul.
The exhibition has been serving to invigorate the areas of MICE (meetings, incentives, conventions, and exhibitions) since its formation 10 years ago.
The initiative, first launched under the name “Korea Convention Industry Expo” in 2000, has been part of Korea’s role in contributing to the international efforts to create a new demand for MICE and promoting the balanced development of the convention sector in the local market. Seoul City said the nation’s capital had won the honor to hold the event for the next three years, based on its experience and accumulated know-how, in order to help the fair lead the shaping of the global MICE paradigm.
Seoul City said the success of the G20 Seoul Summit will allow the country to make strategic use of the city’s elevated brand value in raising global awareness of the “Korea MICE EXPO.” Seoul has ranked within the world’s top 10 convention cities for the past three consecutive years. In 2011, the Korean capital is looking forward to hosting the World Congress of Dermatology, a grand-scale international event expected to attract some 20,000 participants.
The upcoming MICE EXPO, which runs until Nov. 25, will be held under the theme “The New Future of the MICE Industry.” The fair is expected to draw 300 buyers from home and abroad, as well as MICE-related organizations and businesses. The participants will be a truly international group hailing from all over the world, including regional neighbors like Japan, Singapore and Hong Kong.
Seoul City said that plans are underway to position the Korea MICE EXPO as a specialized global exhibition.