Bureau and Corporate Funded Body
On September 30, the Seoul Metropolitan Government (SMG) will carry out the ‘Fireworks Clean Hangang River’ campaign led and participated in by citizens during the 2017 Seoul International Fireworks Festival at Yeouido Hangang Park in order to reduce trash dumping.
To heighten interest and participation in the campaign, Meokkaebi, a friendly trash-eating monster, will be a part of a fun, cute event for citizens.
It has been pointed out in the past that Hangang Park suffers from dumping of trash after the brilliant fireworks display. It costs 150 million won to handle the trash that is dumped over this one single day. Feeling the need to encourage citizens to actively partake in the proper disposal of trash, the SMG decided to follow up on the Mongttang Clean Hangang River campaign it had successfully carried out last summer through the Fireworks Clean Hangang River campaign in order to promote Seoul as a clean and pleasant city to live in.
|Poster of the Fireworks
Clean Hangang River campaign
|Meokkaebiz, the guardian
angels of earth’s environment
The Fireworks Clean Hangang River campaign seeks to create an effect in which people think of throwing away trash as a fun experience by incorporating Meokkaebiz, a group of trash-eating monsters. It is a beneficial movement that instills the idea in people that they are the agents of creating a pleasant environment to live in.
The most interesting part of the campaign is the character of Meokkaebi. This trash-eating monster will promote curiosity and interest so that citizens will throw away their trash inside the monster-shaped trash cans.
Trash cans designed after the monsters will be placed throughout Yeouido Hangang Park.
Each monster will only accept certain kinds of trash: one will accept cans, another will accept leaflets and yet another will only accept disposable containers to add fun to the act of throwing away trash.
|Trash Bag Meokkaebi||Leaflet Meokkaebi||Disposable Container Meokkaebi||Glass bottle/Can Meokkaebi|
|Meokkaebiz transformed into trashcans|
|Citizens participating in the Mongttang Clean Hangang River campaign|
Gifts such as a Meokkaebi trash bag, pouch, eco bag and chocolate will be handed out to citizens who participate in the trash disposal event. Various activities will be held including Meokkaebi face painting and photo taking with family, lover or fellow citizens at the photo zone and uploading them on Facebook or Instagram.
Trash disposal after festivals is a big problem in Japan as well. A broadcasting company in Japan showed keen interest in the Mongttang Clean Hangang River campaign. It was introduced as a successful event that received positive feedback from citizens through utilization of monster characters that eat trash.
|< Introduction of Mongttang Clean Hangang River campaign– NHK (Yamaguchi Prefecture, Japan) >|