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Mayor's Hope Journal

  • Big Data Trend
    [Mayor Park Won Soon’s Hope Journal 272]

  • Mayor's Hope Journal SMG 1698

    Big data is a current trend. At the Seoul Metropolitan Government, we are using big data in administration. We received the Presidential Award for the measuring of late night buses, which was a result of utilizing big data.

    Last year, we started a disclose-all project. Under the project, we disclose all information on how specific policies are formulated and how they will proceed, but we take care to protect personal information. Big data are also disclosed. Big data is the most noteworthy way of problem-solving in an information technology environment. It has become the center of attention with President Barack Obama using it in the last Presidential election campaign. Seoul has become a pioneer among administrative agencies in the use of big data.

    The Seoul Metropolitan Government has adopted a system of late night buses that operate between midnight and 5:00 AM. We finalized the routes by means of the analysis of cell phone call data, which came to 3 billion cases. In the past, traffic card data and analysis of starting points/destination were used in the finalization of a bus route, but this time we used big data to monitor potential demand at night. It was the first case of the use of big data analysis in pubic service adopted by the City.

    We will also use big data techniques in other sectors, such as disaster forecast and suicide prevention. We will start a program for training big data curators, which will be a future sought-after job.

    The Seoul Metropolitan Government will disclose even big data to the public. Big data will help many businesses carry out their business by providing them with information such as which exit in City Hall Station is used the most by passengers, their age, etc.

    We are living in an era where information is an asset and a strength. Seoul sees the benefits in sharing such information with the people.