Mayor Park Won Soon met with Kikuma Jungo, chairman of the Japan Association of Travel Agents (JATA), and his entourage at the mayor’s office on February 5 (Wed.) to discuss ways to attract more Japanese tourists to Korea, expand tourism in both Seoul and Japan, and initiate exchanges between the two countries.
The meeting was held at the suggestion of JATA executives who wanted to discuss ways to promote tourism between the two countries during their visit to Korea from February 4 to 7.
Established in 1959, JATA now has 2,314 travel agents. As the largest travel association in Japan, JATA works to train capable workers in the travel industry, conduct research, and promote international exchanges.
The Seoul Metropolitan Government held a travel industry policy workshop on December 10, 2013, to find solutions for the rapid decrease in the number of Japanese tourists, which is a result of the strained relations between Korea and Japan since September 2012, as well as a weak yen. As a follow-up to the workshop, the Seoul Metropolitan Government and JATA will cooperate on the planning of special tourism products for Japanese tourists.