Mayor Oh Se-hoon participated in the opening ceremony of the Korea MICE Expo 2011 at COEX at 11 am on June 29, alongside more than 100 people from domestic and foreign MICE communities.
The Korea MICE Expo debuted as the Korea Convention Industry Expo in 2000 as an expo designed to represent Asia, and was expected to spearhead the global MICE industry. The exposition was held in various cities around the country each year, but is being held in Seoul for three consecutive years from 2010 to 2012.
In his welcoming speech, Mayor Oh Se-hoon said, “Seoul recently made the list of the World’s Top Five Convention Cities as designated by the Union of International Associations.” He stressed, “This achievement has been made possible because the City Government singled out tourism and conventions as one of the eight new growth engine industries and promoted the sector heavily, and began conducting far-reaching activities to attract MICE to the City in collaboration with private-sector organizations.”
Mayor Oh went on to say, “Since as many as 102 international events are set to take place in Seoul by 2018, if we continue to make even greater efforts, Seoul City will become the undisputed king of convention cities in the world in the not so distant future.”