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  • Mayor Oh Se-hoon’s joint “Hope Necktie Campaign” to invigorate the culture of sharing

  • Integrated News SMG 2297

    Mayor Oh Se-hoon signed a joint agreement with the Korea Economic Daily and the Community Chest of Korea on June 14 to invigorate the social culture of sharing.

    The joint agreement highlights the importance of forming a non-governmental fund to popularize a Seoul style of public welfare centered on self-support and independence.

    Seoul City is planning a “Hope Necktie Campaign” to promote the private fund. Supporters of the campaign include designer Lee Kun-man, who will donate his designs; Korea Economic Daily, which will organize the campaign, make and sell the Hope neckties and allocate the profits; and the Community Chest of Korea that will be managing the donations under a transparent system. Seoul City will be providing general support for the public donation activities.

    The “Hope Necktie Campaign” will take place from August to December. Organizers aim to sell 50,000 ties and expect to generate about 500 million won in profits for donation.

    Mayor Oh expressed his hope for the creation of synergy through this joint campaign and to spread a culture of giving.