Shopping

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Shinsegae Department Store (HQ)

The Shinsegae Department Store adopted the concept of a modern department store in the early 1960s for the first time in Korea and established Korea’s first direct-management system, which marked a turning point for modernizing the distribution network in Korea. The main shop of Shinsegae Department Store is a symbolic venue that represents the tradition and value of Shinsegae.

Shinsegae Department Store (HQ)

  • The main shop has a beautiful, old-fashioned external appearance.
  • It has a variety of stores, ranging from the world’s three major brands to new designers’ products.
  • It suggests a new lifestyle through a cultural space where shopping and culture co-exists in harmony in places such as the Trinity Garden and Art Gallery.
  • Location :63, Sogong-ro, Jung-gu, Seoul
  • Tel :+82-1588-1234  

Lotte Department Store (HQ)

The main shop of the Lotte Department Store in Sogong-dong is Myeongdong’s representative shopping space. It consists of various products, ranging from world famous brands to daily living essentials. 

Lotte Department Store (HQ)

  • Basement s1 and 7 offer currency exchange services for the convenience of customers.
  • Floors 9 and 10 have duty-free stores, which are frequented by many tourists. 
  • The department store offers many things to see with its differentiated cultural spaces, such as its gallery.
  • Location :81, Namdaemun-ro, Jung-gu, Seoul
  • Tel :+82-2-771-2500

Hyundai Department Store (HQ)

The main shop of the Lotte Department Store in Sogong-dong is Myeongdong’s representative shopping space. It consists of various products, ranging from world famous brands to daily living essentials. 

Hyundai Department Store (HQ)

  • Basement s1 and 7 offer currency exchange services for the convenience of customers.
  • Floors 9 and 10 have duty-free stores, which are frequented by many tourists. 
  • The department store offers many things to see with its differentiated cultural spaces, such as its gallery.
  • Location :81, Namdaemun-ro, Jung-gu, Seoul
  • Tel :+82-2-71-2500

Galleria Department Store

 The Galleria Department Store introduced the concept of a masterpiece store in the 1990s for the first time in Korea. The name “Galleria” has the meaning of an art museum that holds a collection of the world’s most famous works of art.

Galleria Department Store

  • Galleria is divided into two separate buildings, Seogwan (west building) and Donggwan (east building). 
  • The west building consists of fashion stores targeting young consumers. This space is for consumers who pursue the latest fashion trends and practicality.
  • The west building sells carefully-selected high-quality Korean and overseas brand name products. 
  • Location :494, Apgujeong-ro, Gangnam-gu, Seoul
  • Tel :+82-2-3449-4114

Walkerhill Duty Free

The Walkerhill Duty Free is located within the Sheraton Grand Hotel and W Hotel. It was newly opened under this new name in 2000 after it was renovated. 

Walkerhill Duty Free

  • The total shopping area is 3760 ㎡, and it consists of 1 basement and 2 floors above the ground.
  • From among all of the duty-free stores in downtown Seoul, it is known to have the most beautiful cityscape. Shoppers can enjoy a panoramic view of the Hangang River while sitting in front of big windows on the 2nd floor.
  • Location :Sheraton Grande Walkerhill Hotel, 175, Achaseong-gil. Gwangjin-gu, Seoul
  • Tel :+82-2-450-6350

Shilla Duty Free

The Shilla Duty Free has a total of 4 stores, including an Internet duty-free store. Its first store was opened in Jangchung-dong, Seoul in July 1986. The total area is 4958.7 ㎡. It boasts high-quality facilities and differentiated hotel style services, such as a guest lounge and cafes.

Shilla Duty Free

  • It organizes its shops, such as cosmetic, watch, jewelry, gift, and multi shops, in addition to a large-scale brand boutique shop, according to theme in order to provide a pleasant space and effective shopping  for customers.
  • It has a large guest lounge on the rooftop to provide a resting space for shoppers, and it offers free valet parking services.
  • Location :249, Dongho-ro, Jung-gu, Seoul
  • Tel :+82-2-1688-1110

Donghwa Duty Free

The Donghwa Duty Free is located on Basement I of the Gwanghwamun Building in Sejong-ro, Jongno-gu. It is the oldest duty-free store in Seoul.

Donghwa Duty Free

  • As it is located within a 3-5 minute walking distance from Gwanghwamun Station (Subway Line No. 5) or from City Hall Station (Subway Lines No. 1 and 2) getting there is very convenient, as compared to other duty-free stores.
  • As it is located near famous tourist attractions such as Gyeongbokgung and Deoksugung Palaces, Cheonggyecheon (Stream), and the Seoul Museum of Art, shoppers can enjoy both shopping and sightseeing.
  • Valet parking is provided free of charge for all customers.
  • Location :First Basement, Gwanghwamun Bldg. 211, Sejong-ro, Jongno-gu, Seoul
  • Tel :+82-080-399-3000

Lotte Duty Free (HQ)

This duty-free is operated by Lotte Department Store. It has a network of 9 branch stores nationwide, which include the Lobby Store, the World Store, the Coex Store, the Incheon Airport Store, and the Gimpo Airport Store, in addition to its main shop and Internet duty-free shop. 

Lotte Duty Free (HQ)

  • The Lotte Duty Free Shop is located within Lotte Hotel, so foreign guests of Lotte Hotel enjoy duty-free shopping before their departure.
  • It sells a wide variety of products, such as cosmetic, perfume, fashion, and miscellaneous products, as well as electronic products and liquor.
  • Location :81, Namdaemun-ro, Jung-gu, Seoul
  • Tel :+82-02-759-6600

In Seoul, Gangnam is where luxury-brand flagship outlets for Prada, Boss, Gucci, and Louis Vuitton, to name only a few, are clustered. All of which provide a glimpse of the latest trends in high fashion.

Apgujeong Rodeo Street

The word “Rodeo” is borrowed from the Beverly Hall fashion street, Rodeo Drive, and it is seen as the most splendid fashion street in Seoul.

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  • Apgujeong has been born again as a fashion trend-setting destination in the 21st century, 
  • Apgujeong Rodeo Street is differentiated itself from other shopping streets with shops of local and international designers.
  • Location :Apgujeong Station Exit 2 (Line 3)/ Gangnam-gu Office Station Exit 4 (Line 7)
  • Tel :+82-2-3445-6402

Cheongdam Fashion Street

Cheongdam Fashion Street is known to be the major shopping venue for fashionistas. Recently, it has been designated as a Special Fashion District and is the only one of its kind in Korea.

Cheongdam Fashion Street

  • This special fashion zone is creating a new cultural code as fashion lovers and culture meet. 
  • It is a popular tourist area among Japanese tourists, due to Hallyu (The Korean Cultural Wave), and the area has famous restaurants and cafes that are located in its back alleys.
  • Location :Fashion Street, Cheongdam-dong, Gangnam-gu, Seoul
  • Tel :+82 -2-2104-1738

Korea is a country that boasts 5,000 years of history. It has produced countless artists and master craftsmen and various artistic styles in each of its main eras.

Itaewon

Itaewon is a unique place in Seoul where visitors can meet people of diverse nationalities and cultures and enjoy international foods from around the world. 

Itaewon

  • A beautiful Mosque is located in Itaewon as well.
  • Visitors can buy Korean furniture at reasonable prices, as well as unique accessories from Europe, Japan, China, and western Asia.
  • Location :Itaewon Station Exit 4 (Line 8) / Noksapyeong Station Exit 3 (Line 6)

Dapsimni Antique Shopping Mall

Dapsimni has been lined with antique stores since the 1970s, and ancient works of art or antiques have been frequently traded here. With the development of Cheonggyecheon (Stream) in the early 1980s, an antique shopping mall started to form here.

Dapsimni Antique Shopping Mall

  • The mall features a wide variety of antiques in every price range, from 1,000 won to 10 million won.
  • Recently, Korean antique trading has decreased while Chinese and South-East Asian antique trading has greatly increased. The number of visitors, who include antique lovers, overseas tourists, and families enjoying an educational experience, has also been steadily increasing.
  • Location :Around of 93, Gomisul-ro , Dongdaemun-gu, Seoul
  • Tel :+82-2-2244-6120

Samcheong-dong

Samcheong-dong is Seoul’s most stylish area and is located just past Gyeongbukgung Doldam-gil. Its idyllic scenery and leisurely atmosphere make visitors feel as if they are in a whole different world.

 Samcheong-dong

  • Owing to the reasonably priced real estate, artists started to flock to Samsheong-dong and opened workshops, designer shops, museums, and galleries.
  • People come to Samcheong-dong to take photos of colorful mural art, to relax at hanok cafes, and to appreciate works of art at galleries or museums.
  • Location :

    Around of  Bukchon-ro, Jongno-gu, Seoul

Insa-dong

Insa-dong is one of the most visited places by foreigners in Seoul. It is a center for arts and crafts and has a long tradition. Even the sign for Starbucks has been changed to Korean.

Insa-dong

  • Due to rampant incidents of fake antique paintings and books being sold in the 1970s, many antique stores moved to Insa-dong to ensure fair trades. All of which have formed the current street.
  • Several traditional restaurants and teahouses in the back alleys are particularly popular among foreigners.
  • Location :

    Around of  16-gil, Insa-dong, Jongno-gu, Seoul

Seoul has several small and large traditional markets, ranging from markets with a long history of 100 years to markets that offer many things to see such as a medicine market and pungmul markets. 

Gwangjang Market

Gwangjang Market has been situated in the center of Seoul for more than 100 years. The market was started with the establishment of Gwangjang Co. in order to restore Korea’s national sovereignty, which was lost due to the Japanese invasion of Korea in 1905.

Gwangjang Market

  • Silks and
    satin, linen and cotton, women’s clothing, bedding, and handcraft items are
    sold here.
  • Import
    stores are frequented by young people who want vintage fashions.

  • Location :

    88, Changgyeonggung-ro, Jongno-gu, Seoul

  • Tel :

    +82-2-2267-0291


Dongdaemun Market

Dongdaemun Market began as the largest market in the East in December 1970, and has been for more than 40 years. It has now grown to be a famous international fashion place and is frequented by many tourists.

Dongdaemun Market

  • It sells fabric, clothing materials, accessories, and wedding goods at wholesale and retail prices. The sale of fabric at Dongdaemun Market accounts for 80% of the total fabric trade in Korea.
  • Even though several new high-rise shopping malls are being built around Dongdaemun, which is the main eastern gate of the old city wall, visitors can still experience the charm of this traditional market.
  • Location :

    266, Jong-ro, Jongno-gu, Seoul

  • Tel :

    +82-2-2262-0114


Namdaemun Market

Namdaemun Market is Korea’s largest and oldest traditional market, which is visited by 500,000 people daily.

Namdaemun Market

  • Most of the products traded at the market are directly produced and sold by merchants.
  • Every night, merchants from all over the nation flock to the market, and in the morning, the market comes alive again when local consumers come to the market.
  • Many tourists come to the market as well to experience a traditional Korean market.
  • Location :

    21, Namdaemunsijang 4-gil, Jung-gu, Seoul

  • Tel :

    +82-02-753-2805


Seoul Folk Flea Market

In 2008, the Seoul Folk Flea Market was opened near Cheonggyecheon Stream. The market sells folk items, daily essentials, souvenirs, traditional goods, and food, which allows visitors to enjoy shopping and eating all under one roof.

Seoul Folk Flea Market

  • The market is divided into seven zones that are marked with the colors of the rainbow, such as red, orange, yellow, green, blue, indigo, and purple.
  • The red zone is a food court. The orange zone sells local specialty produce, crafts, and decorative stones. The yellow zone sells vintage goods such as typewriters and telephones. The green zone sells antiques such as traditional antique furniture and art. The blue zone sells fashion accessories, paintings, calligraphic works, and hanji (Korean traditional paper). The purple zone sells miscellaneous goods, electronics, and tools.
  • Location :

    21, Cheonho-daero 4-gil, Sinseol-dong, Dongdaemun-gu, Seoul

  • Tel :

    +82-2-2232-3367


Noryangjin Fisheries Wholesale Market

The Noryangjin Fisheries Wholesale Market is the best place in downtown Seoul to get fresh seafood. It is located near Noryangjin Station of Subway Line No. 1. 

Noryangjin Fisheries Wholesale Market

  • All kinds of live seafood, which are fresh from the sea, area available in abundance.
  • During lunchtime, dinnertime, and late at night, the market is bustling with customers who try to get fresh seafood at good prices. 
  • Location :

    688, Nodeul-ro, Dongjak-gu, Seoul

  • Tel :

    +82-02-815-2000


Yangnyeong Market

Yangnyeong Market has been designated as a specialized medicinal herb industry zone. The market was formed in the late 1960s as herbal shops started to flock to the current market place one by one. Along with economic development, the market has qualitatively and quantitatively grown bigger.

Yangnyeong Market

  • Consumers can get hard-to-find medicinal materials such as frogs, terrapins, and freshwater shrimp, which are used as folk remedies, from this market.
  • The market sells cactus fruits, cockscomb seeds, corn silk, and mulberry roots at affordable prices as well.
  • Customers can get herbal tea packaged in convenient plastic pouches by simply paying 10,000 won as a fee to an herbal processing shop. It takes about 3 hours to make these tea pouches. At the ginseng market, customers can buy fresh ginseng, red ginseng, fine ginseng roots, and a variety of honey, as well as Korean youngji mushroom.
  • Location :

    10, Yangnyeongjungang-ro 8(pal)-gil, Dongdaemun-gu, Seoul

  • Tel :

    +82-2-969-4793