The 2018 Seoul Summer Sale, Seoul’s largest shopping tourism festival, is set to open next month from July 1 to July 31. The festival is targeted toward foreign tourists throughout the city of Seoul, providing the opportunity to enjoy diverse sales events featuring the attendance of preferred brand names within the department store, duty-free shopping, market, passenger transportation, hotel and other industries.
The festival is expected to achieve its greatest scale yet with as many as 70 additional businesses in attendance compared to last year, totalling 203 businesses with 1,537 shops scheduled for operation over the course of the month-long event.
Seoul also has plans for the installation of a welcoming electronic display at Incheon International Airport for arriving foreign tourists, as well as the distribution of 50,000 ‘Welcome Kits’ containing discount coupons and official leaflets offering information on the participating businesses in the promotion of the festival. In addition, mobile coupons are available for tourists to more readily take advantage of discount offers to encourage convenient use.
Mobile coupons may be downloaded at the Seoul Summer Sale official website (http://sale.visitseoul.net/summer2018/). Discounts are rewarded by having visited participating shops and presenting the coupon upon product purchasing.