Seoul Mayor Oh Se-hoon appointed a Korean-American chef Corey Lee, one of the world’s renowned chefs, as a ‘PR Ambassador’ for Seoul City on Feb. 5.
Oh met Lee for the first time at the ‘Amazing Korean Table 2009,’ a global gastronomical feast held in Seoul in late October last year. At the feast, Oh was impressed with Lee’s outstanding culinary art and his efforts to herald Korean cuisines to the world. It was then that Oh was said to ask Lee to serve as the PR Ambassador for Seoul.
At the appointment ceremony, Oh said a variety of food choices is very important to attract foreign tourists to Seoul. In that context, Korean cuisines have the charm to lure people from around the world, Oh said. And then, Oh asked Lee to let people around the world know the ‘taste of Seoul’ as the PR Ambassador for Seoul.