The Seoul Metropolitan Government (Mayor Oh Se-hoon) and the Korea Tourism Organization (CEO Lee Charm) will co-host the KOREA MICE EXPO 2011 on the largest scale yet at the COEX Exhibition Center in Seoul from June 28 to 30.
Korea’s MICE industry has achieved an unprecedented pace of development over the last ten years. Seoul City was recently ranked the fifth among the world’s convention cities, and has earned widespread recognition and a solid reputation as an excellent host of MICE events.
The Seoul MICE Forum, which will take place on June 28, will consist of three sessions under three sub-themes – 1) Creating the global value chain for Seoul MICE, 2) Designing a new MICE culture, and 3) Branding MICE destinations – under the main theme of The New Wave of Creative MICEnomics. The participants will shed light on the MICE industry, which is spearheading the generation of new and creative economic values, and discuss ways of boosting competitiveness through the creation of MICE culture and contents, and of branding the host city.