The Seoul Metropolitan Government and the JoongAng Ilbo held a kickoff ceremony for e-stars Seoul 2011, an international e-Sports festival, on the 19th floor of the Korea Press Center in Taepyeong-ro, Seoul at 3 pm on June 14, initiating a long journey of competition.
e-stars Seoul 2011 is co-hosted by the City Government and the JoongAng Ilbo, and co-organized by the Seoul Business Agency and JoongAng Culture Media. The event will take place at Hall D in the COEX exhibition center in southern Seoul from August 19 to 21. e-stars Seoul 2011 is the world’s best digital cultural festival, and is enjoyed by more than 100 million gamers worldwide. The event has been held every year since 2007 to promote Korea’s game industry and to vitalize e-sports. The e-stars Seoul event, which celebrates its fifth anniversary this year, is to be upgraded and will serve as a new playground.
The e-stars Seoul 2011 event will comprise various beneficial programs, including an e-sports tournament, an e-Party, a family game competition and a sound game culture campaign, in which visitors will be able to enjoy various games together under the digital playground concept.
At the kickoff ceremony, a “declaration session for a sound gaming culture campaign” (Let’s Stop Playing Here) was also held, calling for the creation of a sound gaming culture and social contributions based on a partnership between the private sector, government and media. The partners include the Seoul Metropolitan Government, the JoongAng Ilbo, the Game Culture Foundation, the Korea Game Developers Association, and Ongamenet.
For further information on e-stars Seoul 2011, please visit the official website at (www.estarsseoul.org).