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  • International Guides to Introduce Seoul Attractions on “Seollal” TV Program

  • Press Releases SMG 246
    • A special TV program featuring Seoul’s attractions and places of interest from international residents’ perspectives will air on a national network during the “Seollal” or Lunar New Year holidays.
    • The program, slated to air on SBS on February 13 and 14, will feature winners of the city’s “Creative Seoul Story” contest, held every year since 2017.
    • The program aims to show in vivid detail aspects of Seoul for viewers who had to stay at home and refrain from visiting friends and family outside the city.
    • It will provide viewers with a vicarious travel experience and show aspects of the city that even long-time Seoul citizens may not have been aware of.

    SEOUL, SOUTH KOREA, February 10, 2021 – A special TV program featuring Seoul’s attractions and hot spots introduced by international residents in the city will air on a national network during “Seollal” or Lunar New Year holidays, according to the Seoul Metropolitan Government.

    The program, to air on SBS, will include segments on Seoul, with foreign residents acting as guides to local attractions and hidden spots, including Yongsan Park, Euljiro, Itaewon, and other places of interest in the capital. The program, titled “An International Guide to Seoul [가이드는 외국인–서울편],” will air at 9 a.m. on February 13 and at 8:30 a.m. on February 14.

    This special program aims to show in vivid detail aspects of Seoul from international residents’ perspective for viewers who had to stay at home and refrain from visiting friends and family outside the city due to social distancing measures. The city expects that it will provide viewers with a vicarious travel experience and show aspects of the city that even long-time Seoul citizens may not have been aware of.

    This program is one of the winning pieces from the city’s annual “Creative Seoul Story” contest that has been held every year since 2017. The competition invited pictures and videos, including a short digital comic film taken by locals and foreign residents.

    The fourth contest held in 2020 drew 227 entries, with 14 of them winning honors, including the Grand Prize winner “Practice for Saying Goodbye [헤어지는 연습]” by Lee Hyung-joo. These winning entries show Seoul from a unique perspective, which can be seen on the global travel platform Tripadvisor.

    “The pandemic has restricted outdoor activities, and yet has fueled our wanderlust, prompting us to seek out hidden spots and attractions as well as interesting stories,” said Joo Yong-tae, Director-General of Tourism and Sports at the city government. “We hope to discover new aspects and stories embedded throughout the city through the “Creative Seoul Story” contest and other diverse channels so that visitors from all over the world will take a look at Seoul online and eventually return to our city when our lives return to normal.”