Seoul City will be holding the 2018 International Competition for I·SEOUL·U Product Design to push forward the development of various products based on the subject. This competition is open to everyone, starting from university students, to designers, small and micro-enterprises, citizens, and foreigners. The winners will be connected to city-related organizations and matched with cooperation companies to make their project into real products, and they will be given the opportunity to distribute and sell them on the market.
The city of Seoul wished to build its brand together with the citizens, as a citizen-led design. Accordingly, it is currently strengthening as a familiar citizen brand that is present in their daily live, while also starting to develop products in order to establish the brand as a global brand that foreigners also long for.
The city will be receiving applications for products from October 1st to 10th, 5 PM through the official website (http://www.kicpd.com). The competition will be divided into two categories: 3D products and 2D designs.
From stationery to fancy goods, household utensils, clothing, accessories, and more, there are no restrictions on the nature of three-dimensional products as long as they include I·SEOUL·U. The consumer price of the finished product, however, must be less than KRW 100,000. The same goes for 2D designs: participants may submit any drawing file of a design that includes I·SEOUL·U, such as visual designs, digital contents designs, SP designs, fashion beauty designs, etc.
The city will award a total of KRW 10 million to the winners of the contest, including a KRW 2 million grand prize for a three-dimensional product and a KRW 1 million grand prize for a 2D design, as well as the Seoul Grand Prize award.