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  • Hi Seoul Festival 2011 to Cater to People of the World

  • Integrated News SMG 3271

    Seoul City and the Seoul Foundation of Arts and Culture announced on April 12 that the Hi Seoul Festival 2011, the flagship festival of the Korean capital, will take place in Yeouido Hangang Park and urban squares for six days from May 5 to 10.

    Main poster (Calligraphic version), Main poster (Illustrated version)Launched as a citizens’ festival that attracted over 600,000 people in 2003, the Hi Seoul Festival marks its ninth edition this year. Over the past few years, the festival has seen various changes and evolutions, including a four-season festival in 2008 and the “The Royal Palace of May” festival in 2009, before emerging as a world-class festival of performances and arts in 2010, when it attracted 1.89 million visitors.

    The main theme of the Hi Seoul Festival 2011 is “Evocation of Spring Sprits” The festival envisions an international feast of nonverbal performances and art, in which people communicate through gestures and acts by reaching beyond the barriers of language, race and generation.

    During the festival, 41 performance troupes from 11 countries, including Canada, Spain, Australia, and China, as well as Seoulites, will take part to jointly stage a global festival for people of the world and Seoul citizens. More than 300 nonverbal performances by performers from Korea and overseas will be staged for audiences to enjoy, free of charge, during the six-day extravaganza.

    The Big Top Village, a festival village, will be set up in Yeouido Hangang Park for this year’s festival, just like last year. Invited official performances will be staged at three theaters with a combined total of over 2,000 seats, including the 1,100-seat Festival Theater. Additionally, various special programs, including experience-focused programs and a charitable giving campaign will also be conducted to enhance visitors’ enjoyment of the festival and its events.

    Seoul City will collaborate with leading non-governmental organizations and continue to practice its culture of sharing. To that end, the city will implement the 2011 sharing campaign, and donate the profits generated at all the festival sites to local charities. The campaign will also include the “Coin Field of Love” organized by World Vision, the “Mobile Beautiful Store” by Beautiful Store, and the “Good Consumer Campaign, Good Buy” by Good Neighbors.

    For further details about the festival, please consult the official website (www.hiseoulfest.org). Reservations for indoor performances can be made at the website from April 20. Visitors can attend outdoor performances on site without making an advance reservation. Applications for the festival will be launched to serve Smart-phone users on April 25.