The “2014 Healthy Weight 3.3.3. Project” is taking off in Seoul. The project is a weight-loss program designed to help participants lose 3kg every month for 3 months and maintain that weight for the following 3 months. In response to the nearly ten-percent increase in Seoul’s obesity rate over the past ten years, the metropolitan government launched the project in 2013 to help citizens to maintain a healthy weight and lower the obesity rate.
Last year, the “Healthy Weight 3.3.3. Project” became a popular topic after 5,812 participants lost a combined total of 9,580kg through the program. This year, the program will include 10,000 participants, and the new 6.6.6. Program will also be available for participants who would like to challenge themselves to lose 6kg over 6 months and maintain their weight for the following 6 months.
Seoul citizens who wish to participate in the project may apply by June 30 through the project website (www.health100.or.kr) or at the community health centers in 25 districts. The timeline of the project will be as follows: application (April-June); weight management, physical activities, and nutrition counseling (April-September); interim check (July); final evaluation (October).
Throughout the duration of the project, the participants will have the opportunity to join various programs, such as the “Walk Club,” health care for the elderly, weight management for office workers, and health classes for teens. In addition, tests for insulin resistance syndrome, exercise prescriptions, and nutrition counseling will also be provided. At the end of the program, the Korea Yakult Corporation, the Seoul Council on Social Welfare, and the Seoul Metropolitan Government will deliver about nine tons (expected) of rice, an amount equivalent to the weight that the participants will have lost, to low income families.
The World Health Organization (WHO) announced that obesity is the new epidemic of the 21st century. One out of four Seoul citizens believe they are obese (20.7% in 2008 ⇒ 23.7% in 2012), and the rate of obesity is increasing still.
A study done by the National Health Insurance Corporation in 2003 concluded that Seoul could reduce its medical costs by KRW 2.619 trillion annually. The metropolitan government expects that the success of this project will lead to a reduction in the medical costs paid by Seoul citizens.