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  • Global soprano Sumi Sumi Jo becomes the honorary ambassador for Seoul

  • Press Releases SMG 498
    • The designation came after she was appeared as the main model for the city’s 2019 global promotional video and the appointment ceremony takes place at 11 a.m. on November 4 at Seoul City Hall
    • Sumi Jo says, “I will do my best to promote Seoul as an attractive city where people wants to visit, live and invest”

    SEOUL, SOUTH KOREA, November 4, 2019 — World-renowned Korean soprano Sumi Jo becomes Seoul’s Honorary Ambassador. The designation came after she was appeared as the main model for the city’s 2019 global promotional video. Asked about the reason to accept the proposal, she said, “Seoul is the very city that raised me as an artist,” adding that she is very happy and excited to be one of the city’s honorary ambassadors who represent Seoul.

    The Seoul Metropolitan Government will hold the appointment ceremony at 11 a.m. on November 4 at Seoul City Hall, where she will receive a plaque of honorary ambassador from Seoul Mayor Park Won-Soon and officially start her publicity activities for the capital of Korea. She said, “Although I am working overseas a lot, I have always thought about what I can do for Seoul, the hometown of my heart. I will make do my best to publicize Seoul when I travel and work around the world.”

    The global promotional video featuring soprano Sumi Jo will be used in major events held in Korea and in the world by the Seoul Metropolitan Government, as well as on the city government’s official websites in foreign languages and its social network pages. In the video, she shows her global soprano status to represent Seoul as a global leading city and as a city of music where K-pop was born. Her passion is well interpreted in the performance scenes of the video.

    Seoul’s honorary ambassadors work with the vision of “people who love and talk about Seoul.” A total 39 honorary ambassadors including Sumi Sumi Jo are composed of experts in diverse fields such as broadcasting, architecture, culture and arts, and they are doing promotional activities for the city and municipal policies as the representative of citizens’ dreams and hopes.

    Mayor Park Won-Soon said, “I am so pleased to appoint global soprano Sumi Sumi Jo as Seoul’s honorary ambassador,” adding, “I hope she will play an important role in promoting the global city of Seoul to the world.”