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Economic Promotion

  • Four Locations, Four Colors: Enjoy Seoul’s Nights

  • Economic Promotion SMG 2276

    [Seoul Bamdokkaebi Night Market]

    • Different themes per venue (Travel the World in a Night, Youth Runway and Dancing Night, etc.)
    • Night market merchants chosen via “on-the-spot judging contest,” carried out by 300 judges (including citizens and experts)
    • Featuring several sections (Food Truck Street, Shopping Street, and Performance Street), the market serves as a representative cultural and tourist attraction in Seoul and creates jobs for the city’s youth.

    There is a unique place in Seoul where friends, family, and loved ones can enjoy the city’s exciting nightlife together. It features food from around the world, traditional culture performances, various concerts, and a wide selection of handmade products. Come to Seoul Bamdokkaebi Night Market, offering a wealth of visual and culinary delights!

    Seoul Bamdokkaebi Night Market Bamdokkaebi Night Market mascot


    Opens at night and disappears by morning: Bamdokkaebi Night Market

    Seoul Bamdokkaebi Night Market, which gets its name from the similarity it bears to a dokkaebi (goblin), as it opens at night and is gone by morning, was launched by Seoul Metropolitan Government in 2015.

    Based on a flea market format, in which producers sell their wares in an open-air market, the night market offers visitors opportunities to discover and purchase a wide variety of goods (e.g. food from various countries, exquisite handicrafts, and accessories).

    The trial run of the market, held at Yeouido Hangang Park in October 2015, attracted 210,000 visitors in only seven days (daily average of 28,000 visitors), proving its appeal to Seoul residents and tourists alike. Also, in 2016, the number of night market venues was increased to four. The night market is held every Friday and Saturday from 6 p.m. to 11 p.m. and is conducted under a different theme at each venue (Yeouido, Cheonggyecheon Plaza, Dongdaemun Design Plaza, and Mokdong Stadium) to encourage the participation of related local institutions and groups (e.g. culture, arts, and physical education).

    Divided into three sections (Food Truck Street, Shopping Street, and Performance Street), Seoul Bamdokkaebi Night Market is working hard to establish a strong reputation as a representative cultural and tourist attraction of Seoul. For example, visitors to Cheonggye Plaza while the night market is being held will be able to see “Heungdokkaebi,” the official mascot of Seoul Bamdokkaebi Night Market and a fixture of the Cheonggye Plaza Season Market.

    Venue Concept and contents
    Concept/Theme Composition of market
    Yeouido Hangang Park World Market, Travel the World in a Night ◦Traditional handicrafts and food from all over the world (general: 70 teams, food: 30 teams)
    ◦Traditional folk dance and game performances, etc.
    Dongdaemun Design Plaza Youth Runway and Dancing Night ◦Products invented by young entrepreneurs and produce grown by urban farmers (general: 50 teams, food: 15 teams)
    ◦Fashion show, b-boy performance, etc.
    Mokdong Stadium Recreational sports market, extreme campground ◦Sale and repair of second-hand sports equipment and camping food (general: 50 teams, food: 15 teams)
    ◦Unicycle tricks, board games, etc.
    Cheonggye Plaza Seasonal market ◦Theme-based products and light food and beverages (general: 50 teams, food: 10 teams)
    ◦Magic and traditional game performances


    Experience the flavors of the entire world in only five hours

    Seoul Bamdokkaebi Night Market features food trucks offering culinary delights based on cuisines from all around the world, including the Yaki Truck, serving up okonomiyaki and yakisoba, and Steak-Out Truck, offering restaurant-quality steak at affordable prices.

    A diverse range of foods is prepared by the food trucks at Seoul Bamdokkaebi Night Market, including the Cheongnyeon Banjeom (Chinese food) and Pizza Truck. However, the market is only open for five hours a day (6 to 11 p.m.), which is why we strongly recommended that group visitors split up in order to ensure that they have enough time to purchase food from many different food trucks and enjoy as much food as possible. These food trucks not only offer tasty treats for Seoul residents and tourists, but also create jobs for young people.

    Food trucks Flea market


    Things to do at Bamdokkaebi Night Market: Food Truck Street, Shopping Street, and Performance Street

    ① Yeouido Night Market: Travel the World in a Night

    Visitors to Cascade Plaza in Yeouido Hangang Park, the venue of this year’s first night market, were delighted to discover the numerous and diverse types food available, allowing them to take a culinary trip around the world. Held under the theme “Travel the World in a Night,” the Yeouido night market is characterized by its ever-changing offerings and spaces. The 70 general teams and 30 food truck teams were selected through an “on-the-spot judging contest” by a 300-member panel of judges composed of experts, office workers, university students, and Seoul residents. Shopping Street offers handmade goods from all over the world, while Performance Street features various events that light up the night in Seoul, including traditional and modern culture, busking, and guerilla performances.

    Food being sold at a food truck Live performance


    ② DDP Night Market: Youth Runway and Dancing Night

    The DDP Night Market, which has been held since May under the theme “Youth Runway and Dancing Night,” has been designed specifically to appeal to visitors in their 20s.

    Taking into consideration the fact that the nearby Dongdaemun textile and apparel wholesale district and shopping malls are open until dawn, the DDP night market, contrary to other night markets, has adjusted its hours of operation; it is open from 7 p.m. to 12 p.m.

    Befitting its venue—Dongdaemun, one of Seoul’s major fashion centers—this night market offers a wealth of sights to see, including uniquely-themed fashion shows hosted by young designers, all kinds of parties featuring famous deejays, and romantic busking performances by various young artists.
    On the second Saturday of every month, a special event is held for visitors to the DDP at the LED Rose Park (a famous DDP attraction)—a marriage proposal event! Anyone who is seriously considering popping the questions to someone special is encouraged to take advantage of this limited-time opportunity!

    DDP night market Marriage proposal event


    ③ Mokdong Stadium Night Market: Recreational sports market and extreme campground

    First held in July, the Mokdong Stadium Night Market consists primarily of the sale and repair of second-hand sports equipment and camping food, under the theme “recreational sports market and extreme campground.” There is much to enjoy here, especially for families with children, including performances based on board games and sports equipment.

    As the venue is located in the middle of a residential area (unlike the other three night markets), the Mokdong Stadium Night Market features various programs held in cooperation with local residents. For example, beginning in August, a night movie theater will be held once a month, free of charge, for Seoul residents to enjoy with their loved ones. There will also be a “recreational sports sharing market,” which gives people an opportunity to sell their used sports equipment (e.g. soccer cleats and shoes, bicycles, and ice skates that their kids have outgrown).

    Mokdong Stadium First aid booth


    ④ Cheonggye Plaza Night Market: Family Month

    Lastly, the Cheonggye Plaza Night Market is operated on an irregular basis as a seasonal market.
    In May, the night market was held under the theme “Family Month” and featured the Bamdokkaebi Market mascot. In July, the market was held as “Ossak (Scary) Market,” where Heungdokkaebi, the official mascot of Seoul Bamdokkaebi Night Market, greeted visitors in makeup that made it look like a zombie and pierrot-type character to help Seoul citizens forget about the scorching summer heat. A wide range of programs was offered at Ossak Market, including a horror makeup and costume experience, summer gift giveaways, and the Ossak Film Festival.

    Cheonggye Plaza Night Market Flea market


    Through such program and events, Seoul Bamdokkaebi Night Market not only gives pleasure to tourists and Seoul residents, but also contributes to the revitalization of the local economy. By serving as a proving ground for young entrepreneurs, the market is helping to create jobs while also providing entertainment for citizens and visitors. Seoul Bamdokkaebi Night Market is expected to establish itself as a unique night attraction of Seoul.