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  • Foreign Tourists in Seoul, Total Travel Expenses Spent on Average? (Seoul Infographics No. 123)

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  • Foreign Tourists in Seoul, Total Travel Expenses Spent on Average?
    (Seoul Infographics No. 123)

    An average of KRW 1.56 million per person is spent. Chinese tourists spend the most at KRW 2.32 million per person.

    - In 2013, foreign tourists, who visited Seoul, spent an average of KRW 1.56 million per person.

    - By region, Chinese tourists spent the most, with an average of KRW 2.32 million per person, followed by those from the Americas/Europe (KRW 1.49 million), Southeast Asia (KRW 1.15 million), others (KRW 1.17 million), and Japan (KRW 600,000).

    Table 1. Total Expenditures of Foreign Tourists by Region (unit: no. of people, KRW).

    Region No. of Cases Total Expenditures

    (excluding airfares/ferry)
    China 853 2,319,357
    Americas/Europe 176 1,488,991
    Southeast Asia 228 1,150,180
    Others 142 1,116,914
    Japan 222 598,314
    Total 1621 1,555,371

    Source: Study on Seoul City Foreign Tourists in 2013 (number of respondents: 1,621 people).
    Reference: Southeast Asia (Hong Kong, Singapore, Taiwan, Thailand, Malaysia), Americas/Europe (Australia, the U.S., Canada, the U.K., Germany, France, Russia), and Others (Middle East, India, etc.).

    By item, KRW 1.27 million (shopping), KRW 540,000 (accommodation), KRW 280,000 (meals), and KRW 110,000 (culture and arts) were spent.

    - Among the total visitors, tourists with shopping experience account for 80.0%, spending an average of KRW 1.27 million for travel expenses.

    - Medical expenses accounted for merely 2.3%, but the average expenditure per person was the highest at KRW 1.76 million.

    - For others, KRW 540,000 (accommodation), KRW 280,000 (meals), KRW 110,000 (culture and arts), and KRW 80,000 (transportation) were spent.

    Table 2. Expenditures of Foreign Tourists by Item (unit: number of people, %, KRW).

    Item Total Shopping Meal Accommodation Culture
    and Art
    Transportation Korean
    Travel
    Agency
    Medical
    Welfare
    Sports Others
    No. of Cases 1621 1296 986 734 182 116 51 38 21 24
    Percentage 100.0 80.0 60.8 45.3 11.2 7.2 3.1 2.3 1.3 1.5
    Average
    Expenditures
    1,555,371 1,265,000 281,000 544,000 114,000 77,000 468,000 1,758,000 266,000 225,000

    Source: Study on Seoul City Foreign Tourists in 2013 (number of respondents: 1,621 people).
    Reference: Average expenditures by category were calculated based on the number of respondents.

    In terms of the most purchased shopping item, “perfume/cosmetics” was the highest at 62.0%, followed by clothes (54.3%) and food (52.7%).

    - The most purchased shopping item by foreign tourists, who visited Seoul in 2013, was perfume/cosmetics (6.2 out of 10 people), followed by clothes (5.4 out of 10), food (5.3 out of 10), and kimchi (2.2 out of 10) (multiple answer).

    - Chinese tourists appear to have purchased “perfume/cosmetics” the most (9.2 out of 10 people, respectively). On the other hand, tourists from Japan and the Americas/Europe purchased “food” (6.8 and 4.4 out of 10 people, respectively) and tourists from Southeast Asia purchased “clothes” (6.8 out of 10 people) the most.

    Table 3. Most Purchased Shopping Item of Foreign Tourists by Region (multiple answer, unit: %).

    Region Most Purchased Shopping Item Percentage
    China Perfume/Cosmetics 91.6
    Southeast Asia Clothes 68.4
    Japan Food 67.7
    Others Clothes 52.5
    Americas/Europe Food 44.4

    Source: Study on Seoul City Foreign Tourists in 2013 (number of respondents: 1,621 people).
    Reference: Southeast Asia (Hong Kong, Singapore, Taiwan, Thailand, Malaysia), Americas/Europe (Australia, the U.S., Canada, the U.K., Germany, France, Russia), and Others (Middle East, India, etc.).

    Source: The Seoul Institute http://www.si.re.kr/node/51148

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