A group of journalist from mainstream media organizations in Finland, whose capital Helsinki was appointed as the World Design Capital for 2012, following the appointment of Seoul City for 2010, visited Seoul to find out how the capital of South Korea has made a quantum leap in design.
Among the 14 visiting media organizations were a national broadcaster Yleisradio, the country’s largest business newspaper Kauppalehti, the country’s largest business weekly Talouselama, and Turku’s biggest regional newspaper Turun Sanomat.
Following the appointment of Helsinki as the World Design Capital for 2012, Finnish journalists expressed their keen interest in Seoul’s promotional policies for design. They cited Seoul’s policies on design as successful initiatives for improving a city’s competitiveness and asked Seoul City to brief them on their design policies. According to the Global Design Watch 2008 published by the University of Helsinki, Finland came eighth place in terms of design competitiveness.