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  • Fashion Enthusiasts Gather in Dongdaemun Showroom

    SMG 1205
  • 패션바이어

    If you are a fashion enthusiast interested in viewing and purchasing the latest fashion trends, visit the Dongdaemun Showroom in Seoul.

    In DDP, the Seoul Metropolitan Government opened the Dongdaemun Showroom, which will exhibit and sell fashion brand products created by up-and-coming designers and serve as a platform for joint businesses to expand overseas. It is the first public showroom established and operated by a local government.

    The Showroom is a B2B fashion distribution project that features exhibitions of samples to potential buyers and make contracts and orders through consultations. The SMG has selected 100 brands (80% clothing, 10% accessories, 10% other goods) to feature in the Showroom.

    The SMG decided to implement the project in order to reimagine the fashion trading area of Dongdaemun, which has been shrinking due to rapid growth of the on-line market, and to support new and potential designers in their expansion overseas.

    In the 1,440㎡ area of the DDP, approximately 200 small businesses related to fashion, designers, and potential designers brands are recruited, moving in and out every season.

    Its opening serves as a opportubity to fulfill the promise made by Mayor Park Won-soon after collecting opinions from fashion-related industries during the Employment Trail in October 2015.

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