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  • Fashion Cube Will Be Held in Dongdaemun

  • Integrated News SMG 2652

    The “2011 Fashion Cube,” an international business venue for small and medium-sized fashion brands in Seoul and major buyers from foreign countries, will be held during September 1-2 at the Seoul Fashion Center in Sindang-dong, Jung-gu.

    Through the export fair, the Seoul Metropolitan Government aims to make new brands widely known, and to attain more than 20 billion won in export deals. By so doing, the city government plans to develop “Fashion Cube” into a world-class trade fair and exhibition for small and medium-sized fashion brands.

    Participants in this year’s event include 62 small and medium-sized fashion companies from across Seoul, including At-Mue Korea in Dongdaemun. The event will be the largest export fair of its kind in Korea as it has been designed for small and medium-sized fashion brands in Korea. More than 300 major buyers from seven countries, including China and Japan, will take part in the fair en masse, as the event provides small and medium-sized fashion firms with a chance to develop foreign markets.

    The export exhibition will bring together 62 small and medium-sized fashion brands from across Seoul. They include 30 women’s apparel firms, seven young casual companies, 22 accessory and miscellaneous goods makers, and three others, including those for men’s clothing. According to buyers’ preference for the respective categories, the organizers determined the number of participating companies in each category.

    The “Fashion Cube” is comprised of an export exhibition, an export fashion show, and a night market tour counseling. The exhibition will feature 62 individual booths that will display items in the respective categories of women’s apparel, young casuals, and miscellaneous goods. To showcase products to buyers in an efficient way, export fashion shows will take place twice daily at 2 pm and 4:30 pm.

    The organizer will deploy one professional interpreter per company for the two days by charging a participant’s fee of 200,000 won, and thus maximize business effects by conducting more professional business counseling.

    Highlights from the 2010 Event