The Seoul Metropolitan Government has announced that it will be participating in Earth Hour 2012, the world’s largest environmental protection campaign, which asks households and businesses to turn off their non-essential lighting for 60 minutes on Saturday, 31 March 2012 from 20.30 to 21.30.
As one of the active participants in the Earth Hour ‘lights out’ event, the city of Seoul aims to raise awareness of the seriousness of climate change and the necessity to reduce carbon emissions.
As the world’s largest environmental protection campaign, Earth Hour strives to raise awareness of the need to take action on climate change and to reduce carbon emissions through the specific action of turning off all non-essential lighting for 60 minutes. (In 2012, the event will be held for one hour from 8.30p.m. to 9:30p.m. on 31 March). Conceived by the World Wide Fund for Nature (WWF) in Sydney in 2007, the campaign is participated in by billions of people in more than 5,000 cities in all seven continents.