The Dongdaemun Exportation Support Center and Seoul Dongdaemun Fashion Center at the Seoul Design Foundation are hosting the “2014 Dongdaemun Fashion Brand Fair” and “Dongdaemun Fashion Sourcing Fair” the Dongdaemun Fashion Art Hall for two days from May 20, 2014.
The Dongdaemun business district is the only fashion cluster in the world where everything from fashion design to production and distribution happens in one place. It is the largest single fashion retail industrial district in the world. As Hallyu cultural contents continue to spread throughout the world, buyers in the fashion industry in Europe and Asia are becoming more and more interested in the fashion businesses in Dongdaemun. Meanwhile, as a result of the increase in labor cost in countries such as China and Vietnam and the reduction of production costs, reshoring is gradually taking place all across the world.
The “2014 Dongdaemun Fashion Brand Fair” will be held on May 20 to provide an opportunity for fashion businesses in Dongdaemun to access and develop overseas markets by developing localized brands or connecting with overseas regions. A total of 40 selected brands will showcase their S/S women’s and men’s clothing products, as well as fashion accessories, including bags and shoes. Buyers from China, Japan, Hong Kong, and Taiwan have been invited to the fair to help those businesses looking to expand into overseas markets. There will be various events at the fair, including one-on-one matching business assistance for the showcased brands and foreign buyers, a fashion gala show by the participating brands, and consultation sessions for Korean brands seeking to obtain orders.
The “2014 Dongdaemun Fashion Sourcing Fair” will be held on May 21. A total of 40 clothing and accessory manufacturers will showcase their women’s and men’s clothing and fashion accessories. The focus of the fair will be on domestic and foreign manufacturing brands, as well as OEMs, ODMs, and other outsourcing based businesses. This year’s Sourcing Fair will be a global fair, as foreign buyers at the “2014 Dongdaemun Fashion Brand Fair” will be invited along with Korean buyers.