The Seoul Metropolitan Government announced on April 25 that it is set to introduce a range of high-value-added “fusion and integration Seoul tourism products,” which combine Seoul’s most attractive tourist hotspots with shopping, and new growth engine industries, in a bid to attract tourists from Greater China, Southeast Asia and Japan.
“The new fusion and integration Seoul tourism products” were put on sale on April 8 in 40 cities in eight countries, including China, Southeast Asia and Japan.
The city government said the new Seoul tourism products – which integrate diverse tourist attractions including 100 tourist hotspots, traditional marts, department stores, and duty free shops with the eight major new growth engine industries – will stimulate motivation and fulfill the ever more diverse expectations of tourists, as well as help spread the trend of medium- to up-scale tourism products for the domestic inbound tourism market.
In order to assure the success of the new tourism products, the Seoul Metropolitan Government will provide online advertisements in foreign countries and provide incentives for recruiting tourists.
In the meantime, the first batch of group tourists (78 people) arrived in Korea from Beiijing and Shanghai for five-day tours of Seoul and Paju in Gyeonggi Province on April 19. Their key itinerary includes tours of Panmunjeom, Walker Hill Show, Garosu-gil in Sinsa-dong, Myeongpum (luxury brand) Street in Cheongdam-dong, Lotte Department Store, duty free shops, Myeong-dong, and N Seoul Tower.
Inquiries: Seoul Metropolitan Government’s Tourism Division at +82-2-2171-2464 or +82-2-2171-2452