The Seoul Metropolitan Government hopes to increase visits to Seoul by selling the ‘Discover Seoul Pass,’ a one-day tourist pass for foreigners, at ‘One More Trip,’ a mobile market for tour products, in the first half of 2017 at a 30% discounted price and actively advertising it to individual tourists.
‘Discover Seoul Pass’ allows tourists to choose their own program by including a well-rounded assortment of leading tourist attractions such as ancient palaces and cultural institutions including art galleries, museums, and hallyu facilities. The list price of the 24 hour pass is KRW 39,900, which is more than 70% less than visiting each of the 16 tourist facilities without any discounts. The pass also works as a T-Money Card and can be recharged for use during your stay in Seoul and can also be used for future visits.
The pass is available for purchase at Incheon International Airport and 20 key selling spots in downtown Seoul or can be bought at one of four on-line sites including mobile tourist product market ‘One More Trip’ and can be picked up at tourist information centers in Incheon and Gimpo airports as well as in Myeongdong.