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  • Direct Marketing at Nine Subway Stations in Seoul to Help Farms Struck by COVID-19

  • SMG 1550

    Direct Marketing of Excellent Farm Products from Namhae-gun
    Direct Marketing of Excellent Farm Products from Namhae-gun

    Markets will open at major subway stations in Seoul. Passengers can buy excellent farm products and specialties, such as Anheung-style steamed buns from Hoengseong, laver from Wando, dried persimmons from Sangju and leaf mustard kimchi from Yeosu, conveniently in the subway stations hassle-free.

    Celebrating the third anniversary of its establishment, Seoul Metro (CEO Kim Sangbum) announced that it will open venues for direct marketing of specialties at subway stations to help farms struck by COVID-19. This marketing event aims at the revitalization of the local economy of farming areas in each region and to provide support to farms suffering stagnation caused by COVID-19.

    Direct marketing will be held at nine major subway stations, including Jamsil Station (Line 2) and Express Bus Terminal Station (Line 7), from Mon, May 25 to Sat, Jun. 6. They will sell various farm products and specialties, such as abalone, dried persimmons, tomatoes and leaf mustard kimchi. Local farmers will be selling their products at unused spaces in the stations that can be rented at an affordable price.

    Products, Stations and Period

    Products, Stations and Period
      Line Station Period Products Participating local government
    1 5 Cheonho May 25–26 Flowers, mushrooms, cucumbers Jincheon-gun
    2 5 Wangsimni May 25–27 Traditional Korean sweets, candied ginger, spicy salted oysters Seosan-si
    3 7 Express Bus Terminal May 25–27 Anheung-style steamed buns Hoengseong-gun
    4 6 Gongdeok May 26–28 Freshwater snail Changwon-si
    5 7 Isu May 26–28 Laver, kelp, abalone, anchovies Wando-gun
    6 5 Omokgyo May 27–29 Vegetable/seaweed chips, kelp, seaweed Sokcho-si
    7 7 Hakdong May 27–29 Cornelian cherry products, golden oak mushrooms Gurye-gun
    8 2 Sadang May 28–30 Garlic, rice, red pepper powder Uiseong-gun
    9 7 Express Bus Terminal May 28–30 Dried persimmons, tomatoes, traditional Korean paste Sangju-si
    10 6 Gongdeok Jun. 1–3 Homemade tea, woodwork Jinju-si
    11 7 Isu Jun. 1–3 Traditional Korean paste, pickled side dishes, salted seafood Boseong-gun
    12 2 Jamsil Jun. 4–6 Tomatoes Yeongdong-gun
    13 2 Sadang Jun. 4–6 Medicinal herbs, wild vegetables, pollack Pyeongchang-gun
    14 5 Cheonho Jun. 4–6 Tomatoes Hongseong-gun
    15 5 Omokgyo Jun. 4–6 Dolsan-grown leaf mustard kimchi Yeosu-si
    16 5 Wangsimni Jun. 4–6 Dried goji berries, golden oak mushrooms Cheongyang-gun
    17 7 Hakdong Jun. 4–6 Tomatoes Yangju-si
    18 7 Express Bus Terminal Jun. 4–6 Pine nuts, scorched rice Gapyeong-gun

    You can buy the market products with cash or credit card. Unfortunately, local currency is not available as a means of payment as it is not convenient for the sellers (local small-business owners) to be registered in Seoul only for the short-period market event.

    Disinfection will thoroughly be done to prevent the spread of COVID-19 during on-site sales. There will be more than one local government official and one event manager at the market to guide shoppers to shop a certain distance (more than 1 meter) apart from each other. Hand sanitizers will be distributed sufficiently and every participant will be directed to wear a mask. Merchants will all wear sanitary gloves.

    ▼ Pop-up Stores for Direct Marketing of Excellent Farm Products from Cheongyang-gun
    (Jamsil Station (left); Wangsimni Station (right) / Dec. 5–6, 2019)