Direct Marketing at Nine Subway Stations in Seoul to Help Farms Struck by COVID-19

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Direct Marketing at Nine Subway Stations in Seoul to Help Farms Struck by COVID-19

05/29/2020SMG 1550

Direct Marketing of Excellent Farm Products from Namhae-gun

Markets will open at major subway stations in Seoul. Passengers can buy excellent farm products and specialties, such as Anheung-style steamed buns from Hoengseong, laver from Wando, dried persimmons from Sangju and leaf mustard kimchi from Yeosu, conveniently in the subway stations hassle-free.

Celebrating the third anniversary of its establishment, Seoul Metro (CEO Kim Sangbum) announced that it will open venues for direct marketing of specialties at subway stations to help farms struck by COVID-19. This marketing event aims at the revitalization of the local economy of farming areas in each region and to provide support to farms suffering stagnation caused by COVID-19.

Direct marketing will be held at nine major subway stations, including Jamsil Station (Line 2) and Express Bus Terminal Station (Line 7), from Mon, May 25 to Sat, Jun. 6. They will sell various farm products and specialties, such as abalone, dried persimmons, tomatoes and leaf mustard kimchi. Local farmers will be selling their products at unused spaces in the stations that can be rented at an affordable price.

○ Products, Stations and Period

Products, Stations and Period
	Line	Station	Period	Products	Participating local government
1	5	Cheonho	May 25–26	Flowers, mushrooms, cucumbers	Jincheon-gun
2	5	Wangsimni	May 25–27	Traditional Korean sweets, candied ginger, spicy salted oysters	Seosan-si
3	7	Express Bus Terminal	May 25–27	Anheung-style steamed buns	Hoengseong-gun
4	6	Gongdeok	May 26–28	Freshwater snail	Changwon-si
5	7	Isu	May 26–28	Laver, kelp, abalone, anchovies	Wando-gun
6	5	Omokgyo	May 27–29	Vegetable/seaweed chips, kelp, seaweed	Sokcho-si
7	7	Hakdong	May 27–29	Cornelian cherry products, golden oak mushrooms	Gurye-gun
8	2	Sadang	May 28–30	Garlic, rice, red pepper powder	Uiseong-gun
9	7	Express Bus Terminal	May 28–30	Dried persimmons, tomatoes, traditional Korean paste	Sangju-si
10	6	Gongdeok	Jun. 1–3	Homemade tea, woodwork	Jinju-si
11	7	Isu	Jun. 1–3	Traditional Korean paste, pickled side dishes, salted seafood	Boseong-gun
12	2	Jamsil	Jun. 4–6	Tomatoes	Yeongdong-gun
13	2	Sadang	Jun. 4–6	Medicinal herbs, wild vegetables, pollack	Pyeongchang-gun
14	5	Cheonho	Jun. 4–6	Tomatoes	Hongseong-gun
15	5	Omokgyo	Jun. 4–6	Dolsan-grown leaf mustard kimchi	Yeosu-si
16	5	Wangsimni	Jun. 4–6	Dried goji berries, golden oak mushrooms	Cheongyang-gun
17	7	Hakdong	Jun. 4–6	Tomatoes	Yangju-si
18	7	Express Bus Terminal	Jun. 4–6	Pine nuts, scorched rice	Gapyeong-gun

You can buy the market products with cash or credit card. Unfortunately, local currency is not available as a means of payment as it is not convenient for the sellers (local small-business owners) to be registered in Seoul only for the short-period market event.

Disinfection will thoroughly be done to prevent the spread of COVID-19 during on-site sales. There will be more than one local government official and one event manager at the market to guide shoppers to shop a certain distance (more than 1 meter) apart from each other. Hand sanitizers will be distributed sufficiently and every participant will be directed to wear a mask. Merchants will all wear sanitary gloves.