Direct Marketing of Excellent Farm Products from Namhae-gun
Markets will open at major subway stations in Seoul. Passengers can buy excellent farm products and specialties, such as Anheung-style steamed buns from Hoengseong, laver from Wando, dried persimmons from Sangju and leaf mustard kimchi from Yeosu, conveniently in the subway stations hassle-free.
Celebrating the third anniversary of its establishment, Seoul Metro (CEO Kim Sangbum) announced that it will open venues for direct marketing of specialties at subway stations to help farms struck by COVID-19. This marketing event aims at the revitalization of the local economy of farming areas in each region and to provide support to farms suffering stagnation caused by COVID-19.
Direct marketing will be held at nine major subway stations, including Jamsil Station (Line 2) and Express Bus Terminal Station (Line 7), from Mon, May 25 to Sat, Jun. 6. They will sell various farm products and specialties, such as abalone, dried persimmons, tomatoes and leaf mustard kimchi. Local farmers will be selling their products at unused spaces in the stations that can be rented at an affordable price.
○ Products, Stations and Period
|Line||Station||Period||Products||Participating local government|
|1||5||Cheonho||May 25–26||Flowers, mushrooms, cucumbers||Jincheon-gun|
|2||5||Wangsimni||May 25–27||Traditional Korean sweets, candied ginger, spicy salted oysters||Seosan-si|
|3||7||Express Bus Terminal||May 25–27||Anheung-style steamed buns||Hoengseong-gun|
|4||6||Gongdeok||May 26–28||Freshwater snail||Changwon-si|
|5||7||Isu||May 26–28||Laver, kelp, abalone, anchovies||Wando-gun|
|6||5||Omokgyo||May 27–29||Vegetable/seaweed chips, kelp, seaweed||Sokcho-si|
|7||7||Hakdong||May 27–29||Cornelian cherry products, golden oak mushrooms||Gurye-gun|
|8||2||Sadang||May 28–30||Garlic, rice, red pepper powder||Uiseong-gun|
|9||7||Express Bus Terminal||May 28–30||Dried persimmons, tomatoes, traditional Korean paste||Sangju-si|
|10||6||Gongdeok||Jun. 1–3||Homemade tea, woodwork||Jinju-si|
|11||7||Isu||Jun. 1–3||Traditional Korean paste, pickled side dishes, salted seafood||Boseong-gun|
|13||2||Sadang||Jun. 4–6||Medicinal herbs, wild vegetables, pollack||Pyeongchang-gun|
|15||5||Omokgyo||Jun. 4–6||Dolsan-grown leaf mustard kimchi||Yeosu-si|
|16||5||Wangsimni||Jun. 4–6||Dried goji berries, golden oak mushrooms||Cheongyang-gun|
|18||7||Express Bus Terminal||Jun. 4–6||Pine nuts, scorched rice||Gapyeong-gun|
You can buy the market products with cash or credit card. Unfortunately, local currency is not available as a means of payment as it is not convenient for the sellers (local small-business owners) to be registered in Seoul only for the short-period market event.
Disinfection will thoroughly be done to prevent the spread of COVID-19 during on-site sales. There will be more than one local government official and one event manager at the market to guide shoppers to shop a certain distance (more than 1 meter) apart from each other. Hand sanitizers will be distributed sufficiently and every participant will be directed to wear a mask. Merchants will all wear sanitary gloves.
|▼ Pop-up Stores for Direct Marketing of Excellent Farm Products from Cheongyang-gun
(Jamsil Station (left); Wangsimni Station (right) / Dec. 5–6, 2019)