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  • Cultural Life Survey for Seoul Citizens between the Ages of 20 and 69

    SMG 2701
  • People in their 20s are passionate about culture and attend many more cultural events and spend much more on cultural events compared to other age groups, yet they are least satisfied with the quality of their lives.

    People in their thirties are divided into two distinct groups, depending on their marital status: single women who invest a lot of their money in culture, and moms who are much more into taking care of their babies than enjoying cultural events.

    People in their 50s are involved in education and people in their 60s are participating in different clubs, and both age groups consume as much culture as the people in their twenties.

    The Seoul Foundation for Arts and Culture surveyed 2,905 people in their 20s to 60s to find out their cultural consumption patterns with respect to their stage of their life, such as marriage, having children, rearing children, retirement, etc. The foundation announced the results of the Cultural Life Survey for Seoul Citizens, on January 30.

    By sex, 876 males and 2,029 females participated in the survey. By age, this broke down into ▴ 756 people in their 20s (27.0%), ▴ 997 in their 30s (34.3%), ▴ 728 in their 40s (25.1%) ▴ 315 in their 50s, (10.8%), and ▴ 109 in their 60s (3.8%).

    The Seoul Cultural Foundation determined the desire for culture, the degree and manner of participation, and issues faced in cultural lives in a number of people in various age groups, marital status, and presence of children. People were divided into a total of eight different categories.

    < 8 Cultural Life Groups >

    Age Summary of Characteristics
    20s - <Culture Maniacs> who overcome their anxiety of reality through culture.
    30s - <Glamorous Single Women> who freely invest in their cultural lives.
    - <Baby Moms> who stepped away from the frontlines of cultural consumption to take care of their children.
    40s <Friendies> who want to spend time with their growing children near home.
    - <Culture Moms> who consume culture for their children, although they may be underprivileged.
    <Blue Single Women> who are glamorous as women in their 30s but a bit lonely and tired.
    50s - <Romantics> who are done with child rearing and now have time to participate in cultural lectures.
    60s - <Active Seniors> whose happy cultural life translates into their satisfaction of life.
    1. 1.Friend-like dads (Friendy = Friend + Daddy).
    2. 2.Moms who have a strong desire for cultural consumption both for themselves and their children (culture mom).
    3. 3.People in their 50s and 60s who enjoy consumption and a cultural life after retirement and still participate in social activities (active seniors).

    02

    Five Age Groups Eight Groups Level of interest in culture and arts(Points)
    Level of importance of culture and arts (Points)
    Number of visits to culture and arts events(Total annual average)
    Amount of money spent on culture and arts events(Total annual average)
    Level of overall satisfaction in culture and arts events(Points)
    Level of satisfaction in the culture and arts scene in Seoul(Points)
    Level of satisfaction in the culture and arts scene in their residential area(Points) Level of satisfaction in quality of life(Points)
    Accompanying person(s) when participating in culture and arts events (1st)
    30s Glamorous Single Women 93.3 78.1 44.0 821.262 68.1 58.0 50.1 69.2 Friend (48.2%)
    *2nd: Alone (36.8%)
    Baby Moms 87.1 57.0 24.4 364.625 68.6 61.6 54.8 77.2 Family (94.1%)

    Five Age Groups Eight Groups Level of interest in culture and arts(Points)
    Level of importance of culture and arts (Points)
    Number of visits to culture and arts events(Total annual average)
    Amount of money spent on culture and arts events(Total annual average)
    Level of overall satisfaction in culture and arts events(Points)
    Level of satisfaction in the culture and arts scene in Seoul(Points)
    Level of satisfaction in the culture and arts scene in their residential area(Points)
    Level of satisfaction in quality of life(Points)
    Accompanying person(s) when participating in culture and arts events (1st)
    40s Friendies 86.5 61.5 23.8 402.655 64.6 59.5 52.7 72.1 Family (78.8%)
    Culture Moms 84.7 57.1 20.8 337.693 69.5 63.0 56.5 74.4 Family (85.3%)
    Blue Single Women 90.6 75.3 46.8 755.992 68.0 60.4 49.7 69.7 Friend (42.7%)
    *2nd: Alone (39.6%)


    Culture Maniacs, in their 20s, have a high interest in culture and arts (93 points) and believe that culture and arts are important (77.1 points). However, they were least satisfied with the quality of their lives (70.1 points / total average 71.3 points), which led the survey to the conclusion that they consume culture as a means of escape for the anxiety and stress of their lives. Their level of satisfaction in their area of residence was 49.3 points (total average 51.4 points), marking the lowest among the groups. The level of satisfaction for culture and arts events in Seoul was also the highest in this age group with 63.1 points (total average 60.4 points), which showed that people in this age group roamed all over Seoul to culturally “hip” places, regardless of their residential area. On average, the Culture Maniacs saw a film and a play every month, went to an exhibition once every two months, and spent KRW 694,281 on cultural activities per year, which was the largest amount of money spent when compared to other groups. Generally, they were accompanied by friends when participating in these activities (53.9%), but many also enjoyed the cultural activities alone (35.5%).

    Glamorous Single Women, in their 30s, spent a total of KRW 821,262 per year (total average KRW 559,632) for cultural and arts events, which was the largest amount among the eight groups. Enjoying culture is one of their passions, and they do not hesitate to buy relatively expensive tickets for plays and exhibitions. They showed the highest level of interest (93.3points) and importance (78.1points) in culture and arts, and the number of visits to culture and arts events amounted to 44 on average per year, which was higher than that for people in their 20s (40.3 visits). Their levels of satisfaction in life (69.2 points) and in the culture and arts scene in Seoul (58.0 points) were the lowest among the eight groups.

    < Baby Moms > in their 30s, showed rapidly decreased levels of interest in culture and arts, number of visits, and the level of importance culture and arts assumes in their lives. Compared to the <Glamorous Single Women>, <Baby Moms> showed a relatively lower level of interest in all categories, with 87.1 points for level of interest in culture and arts (93.3 points), 24.4 visits per year to culture and arts events (44.0 visits), 57 points in the level of importance of culture and arts (78.1 points), and KRW 364,625 spent per year on culture and arts events (KRW 821,262). One of the main reasons Baby Moms showed this reduced trend was the fact that they did not have a place or person to ask to babysit their children (9.6%). <Baby Moms>did not participate in culture and arts events, yet the level of satisfaction in their lives was the highest among the eight groups (77.2 points), which showed that factors other than culture and arts, such as child rearing, had more influence on the quality of their lives.

    <Friendies>, consisting of men in their 40s with children, showed that they are generally accompanied by family when participating in leisure events (78.8%). Most of them remarked that they go on trips and picnics (69.0%) as their most common types of leisure activity but pointed to culture and arts events as the types of leisure activity they would most like to do (40.7%). A total of 20.8%
    <Friendies> – with middle schoolers, said, “Culture and arts are very important.” Only 10.4%
    <Friendies> – with elementary schoolers, agreed with this statement, which shows that< Friendies >begin to find their own cultural and artistic preferences as their children grow older.

    <Culture Moms>, with children, showed the least interest in culture and arts (84.7 points) and went to the least number of culture and arts events (20.8 visits per year). Their opinion regarding the importance of culture and arts (57.1 points) and the money they spent on culture and arts events (KRW 337,693) were relatively low. However, the average amount of money they spent on a single cultural event was KRW 78,536, which was an increase compared to people in their 30s (KRW 50,960), reflecting the fact that they enjoyed these culture and arts events along with their children. As their children enter high school,
    <Culture Moms>actively search for culture and arts events to attend, and as a result, 24.1%
    <Culture Moms>-with high schoolers, answered, “Culture and arts are very important.” However, only 7.6%
    <Culture Moms>-with middle schoolers, answered the same.

    Single women in their 40s, or the so-called <Blue Single Women>, attended the greatest number of culture and arts events (46.8 visits per year) among the eight groups, and they also spent KRW 755,992 on culture and arts events, still enjoying culture as do the<Glamorous Single Women>. Also, many answered that they participate in these leisure activities alone (39.6%), which was the highest among the eight groups.

    Among the <Romantics>, in their 50s, 71.9% had experience of culture and arts education, which was the highest among all the age groups. This was the result of the fact that they no longer have children to look after, and therefore, they are able to revive their interest in culture and arts. The overall level of satisfaction in their culture and arts experience was 71.4 points (total average 68.5 points), which was the highest among the eight groups, and many answered that they are actively participating in certain hobby clubs (56.6% /total average 35.4%).

    Entering their 60s, people began to visit over 30 culture and arts events per year, and this age group showed the highest level of satisfaction in their quality of life (74.4 points) among all age groups. They can be classified as <Active Seniors> who spend their later years immersed in culture and arts.

    The number of visits to culture and arts events per year numbered 38.6 for <Active Seniors>, which was higher than the average for people in their 40s (30.1 visits), 50s (31.6 visits), and even 30s (37.3 visits). While they spent the least amount of money on culture and arts events, only KRW 283,768, their level of participation in culture and arts clubs (66.2%) and creative hobbies (44.6%), and their level of satisfaction in the cultural scene in their residential areas (55.4 points) were the highest surveyed.

    The results of the Cultural Life Survey for Seoul Citizens showed that the level of cultural life satisfaction depends more on the quality than the quantity of cultural life. Also, the more people are satisfied with the cultural scene in their residential area, the more they will participate in cultural consumption, and as a result, the degree of satisfaction for cultural life and the quality of life increases. As for the problems associated with attending cultural activities, cost topped the list with 72.3%. People who were focused on “self-satisfaction” leaned towards lack of time and information, while those who were focused on “family happiness” pointed to transport and child rearing as problems stopping them from enjoying cultural activities.

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