To celebrate the 1st anniversary of I•SEOUL•U, Seoul designated the week from October 26th, 2016 to November 2nd, 2016 as “Seoul Brand Celebration Week” and will hold events where citizens can communicate and enjoy.
On October 28th, the 1st anniversary of Seoul brand, I•SEOUL•U Citizen participation events will take place at Seoul Plaza. Citizens can learn about the meaning of I•SEOUL•U and take a look at the process of citizen oriented development while experiencing and enjoying I•SEOUL•U, an expandable brand available in various ways.
“I•SEOUL•U Secret box” will be run to promote Seoul and the Seoul brand to tourists from abroad, where they can participate in quiz events and receive gifts. In addition, there will be two flash mob performances for citizens to enjoy (12 p.m. at Seoul Plaza, October 28th and 3 p.m. at Yeouido Hangang Park).
On October 29th, “Seoul Brand 1st Anniversary Forum” will be held under the theme of “City, People, and Seoul.” At the forum, discussions will be held on “Why city brands are important,” “How to promote the brand of Seoul,” and others with experts and citizens through three different programs.
On November 1st, the ‘I․POWER20․U’ K-pop concert to celebrate the Seoul Brand 1st Anniversary and SBS Power FM Radio’s 20th Anniversary, will take place at Jamsil Gymnasium. The concert features many K-pop stars who have fans here in Korea and all over the world, including EXO, Twice, and VIXX. Seoul citizens and tourists from abroad can enjoy their spectacular performances.
From November 2nd – 13th, “Seoul Brand Art Collaboration Exhibition,” “I LOVE SEOUL× I•SEOUL•U Exhibition,” and other exhibitions of design work utilizing I•SEOUL•U will be held.