Application View more The Seoul Metropolitan Government (SMG) is holding a brand contest titled “Seoul, the World’s Beauty Capital” under the theme of “Seoul that sets the trends of the global beauty industry” for three weeks from Mon, Oct. 18 to Sun, Nov. 7 following the global expansion of the Korean Wave from K-pop and...   Read more

The Seoul Metropolitan Government (SMG) is hosting Seoul Intangible Culture Festival 2021 for six days starting Mon, Oct. 11 to promote the artistry and craftsmanship of Seoul’s intangible cultural heritage holders. First held in 2005, Seoul Intangible Culture Festival is a major event that showcases and promotes Seoul’s traditions and culture. This year’s festival will...   Read more

October 9, 2021 marks the 575th anniversary of Hangeul, the Korean alphabet. Hangeul Day was designated to celebrate King Sejong’s promulgation of Hunminjeongeum, a document describing an entirely new and native script for the Korean language which would later become present-day Hangeul, and to promote the study and dissemination of Hangeul. Hangeul Day is the...   Read more

2021 World DJ Festival, a contactless concert, will be held at Jangchung Gymnasium in Jung-gu, Seoul for three days from Sat, Oct. 9 to Mon, Oct. 11, 2021. In particular, performances by 44 of Korea’s top-tier DJ teams will be live streamed as XR performances via YouTube and the U+VR app to help the audience...   Read more

The Seoul Metropolitan Government (SMG) selects and promotes its monthly selections for “Future Heritage of the Month.” For October’s Future Heritage of the Month, the SMG held a vote from September 9 to 23, and selected Namsan Library that is representative among public libraries in Seoul, the unique Gyeongbokgung Station with an exhibition space, and...   Read more

The Seoul Metropolitan Government (SMG) is holding the 2021 Hangang River Festival online this fall to celebrate the beautiful Hangang River under the theme of “Fall-in-Hangang” from Fri, Oct. 1 to Sun, Oct. 24, 2021. The festival offers a range of programs including video content of music and performances staged against the background of the...   Read more

The Seoul Metropolitan Government (SMG) is holding Seoul Vision 2030 Theme Song and Jingle Contest to spread the philosophy and core values of Seoul Vision 2030, the city’s master plan for the next decade, together with citizens. The SMG is holding the contest under the theme of “Seoul, Up and Running Again as a Fair...   Read more

The Seoul Metropolitan Government (SMG) unveiled the opening of Seoul Friendship Festival 2021, a global festival enjoyed by Seoul citizens, global citizens, and international residents and embassies in Korea. This year’s festival marks its 24th anniversary, and will be held under the theme of “Enjoy International Culture in Seoul at Home!” from Fri, Oct. 1...   Read more

Seoul’s tourist attractions will transform into fashion runways for Seoul Fashion Week. Capturing the beauty and essence of Seoul’s dynamic 600-year history, it will feature runways from Joseon-era palaces, including the archetypal Gyeongbokgung Palace as well as Deoksugung Palace and Unhyeongung Palace, to modern buildings and Dongdaemun Design Plaza (DDP) to captivate the attention of...   Read more

The Seoul Metropolitan Government (SMG) will revive its global urban competitiveness with the strategy of creating a charming city that attracts people, enterprises and investments to rise as major city of the beauty industry with leading global trends. The SMG will aim at expanding the K-beauty industry through the Seoul city brand and its power...   Read more

The Seoul Metropolitan Government (SMG) is holding a contest “My own Hangeul, my Hangeul writing” in celebration of the 575th Hangeul Proclamation Day on October 9, 2021. Through the contest, the SMG intends to urge foreigners to express Hangeul as their foreign language with their handwriting and meaningfully commemorate the Hangeul Proclamation Day as they...   Read more

Welcome ladies and gentlemen, and distinguished guests. I would like to sincerely congratulate the opening of the third Newsis K-Expo. I would like to thank the president of Newsis and all parties concerned for creating a center of valuable discussion and festivities that contribute to the branding of Seoul’s K-beauty industry at home and abroad...   Read more