Seoul Announces Dolbom and Welfare Brand “Seoul Care”

Starting with city hospitals, Seoul will develop the integrated brand, “Seoul Care,” that will combine care policies related to medical treatment, health, welfare, women, and families and apply them to various Dolbom facilities.

The need for an integrated brand was brought up due to the lack of identity and unity between the twelve city hospitals, all with different names and logos that lead to the distress and confusion among citizens who wished to visit city hospitals.

The integrated brand development was launched in late 2017 to unify the names and logos of the city hospitals in order to improve public awareness and to spotlight the strengths and uniqueness of public medical centers.

During the past year, public opinions were collected on several occasions through related departments and professional advisory councils to develop the integrated brand, “Seoul Care,” that encompasses the values of trust, honesty, and consideration. These values will be equally applied to twelve city hospitals in the future.

“Seoul Care” is meant to signify, “Seoul’s dolbom service for proper and trustworthy medical treatment, health, and welfare with kind consideration.”
The image is a heart logo that embodies the sincerity of Seoul’s welfare that encompasses and protects the citizens.

In the process of promoting the development of the integrated brand, “Seoul Care,” in the areas of medical treatment and health, the brand was extended to also reach the areas of social welfare, children, and family. This is expected to increase the quality of Seoul’s welfare services, offer care to the public, and further expand to various welfare and dolbom facilities such as the Our Neighborhood Kium Center and other welfare centers.

Seoul plans to use “Seoul Care” to communicate with citizens and responsibly fulfill its role in public care so that children and seniors are not excluded from fair care, for the safe nurturing of children, and for healthy later years for seniors.

Before and After Application at Seonam Hospital
Before and After Application at Seonam Hospital
Building Exterior
Roadside
Building Entrance
(B1, 1F)



Seoul Holds Safe Seoul Festival for All Generations

Seoul Holds Safe Seoul Festival for All Generations

In an effort to become a safer city, Seoul will be hosting the 2019 Safe Seoul Festival at the Yeouido Park Culture Plaza for three days, from May 9-11, 2019.

This year, with the theme, “A place of safety and sympathy where all generations can participate together,” the Safe Seoul Festival will begin on May 9 with an opening event, comprehensive safety experience programs, and safety cultural events. The festival will offer theme-related programs and events until May 11.

The 2019 Safe Seoul Festival will greet the public, offering safety experience programs that all generations can understand. The festival will have comprehensive safety experiences that address fires, traffic, life, the environment, and the prevention of particulate matter, which has recently become a growing societal problem. The cultural event will incorporate a safety cultural event through which all generations can fully comprehend safety, private-public emergency relief training in preparation for disasters, and an international seminar that aims to be a hub for sharing safe, global policies. The festival will proceed as a cultural event offering safety-sympathizing experiences of various forms for all ages.

There will be a total of 86 safety experience programs in five different categories. The five categories include ① 17 fire safety programs, ② 11 traffic safety programs, ③ 18 living safety programs, ④ 18 car experience programs, and ⑤ 22 societal programs.

The festival will also be hosting smaller activities for citizens to enjoy. During the festival, at noon, there will be concerts, as well as a hot air balloon experience, cafes and food trucks, a fire-fighter musical, and an animation character parade.




Opening of the “Seoul Danurim Tourism Center” for Travel Support of the Travel-Weak

ACCESSIBLE TOURISM SEOUL DANURIM

The Seoul Danurim Tourism Center will open its doors to offer comprehensive tourism activity support for the disabled, elderly, and other citizens who experience difficulty getting around due to physical limitations. Seoul will open the Seoul Danurim Tourism Center that provides all services related to barrier-free tourism.

Seoul plans to satisfy all tourism demands of the travel-weak through the Seoul Danurim Tourism Center, which opens this week, in addition to providing a universal environment for the travel-weak to experience the joys of travel, anytime and anywhere. The Seoul Danurim Tourism Center is expected to help Seoul grow into a city that is convenient for traveling.

In order to realize this, the city will offer barrier-free tourism information on the Seoul Darnurim Tourism website (http://www.seouldanurim.net), as well as a one-stop service that will offer customized travel counseling and reservation services for the travel-weak. The city will operate the Seoul City Bus that is equipped with wheelchair ramps, accommodative services such as the wheelchair and auxiliary device rental service, information accessibility, and improved physical environments.

Furthermore, Seoul will construct a cooperative system with related local and foreign organizations for cooperation and the sharing of related information, to provide awareness-increasing manual development and supply of tourism personnel for such increase of social awareness, and to aim for the expansion of a base for the revitalization of barrier-free tourism.




Seoul Offers “Voucher Taxis” for Non-Wheelchair Using Disabled Individuals

Seoul will offer a “voucher taxi” service this year to 10,000 non-wheelchair using disabled individuals, which will provide such individuals up to KRW 20,000 in taxi fare. Individuals with serious physical illnesses, respiratory diseases, autism, and intellectual disabilities who were using taxis for the disabled can now use voucher taxis starting in May 2019.

The service that was once only offered to the visually disabled and those with kidney disabilities will now be extended to all individuals with disabilities, including those that do not require wheelchairs. The voucher taxi is a taxi for which the city pays a part of the fare that uses call taxi companies that have partnerships with the city of Seoul.

With the raise in taxi fares in 2019, the city increased the maximum amount of support funds from KRW 15,000 to KRW 20,000 (65%→70%) in order to reduce the gap and increase transportation convenience for the disabled.

Seoul anticipates that the increase in voucher taxis will increase transportation convenience for disabled individuals when boarding vehicles, requiring just 5-10 minutes of wait time thanks to a dispersion in movement. The “call taxis for the disabled” and “welfare calls for the disabled” vehicles that disabled individuals used to use required up to 50 minutes of waiting due to a lack of vehicles.

Seoul invested KRW 5 billion this year to increase availability for 3,000 more users in May and October while offering the service to a total 10,000 individuals annually (including the existing 4,000 users). In 2020, the city aims to invest KRW 10 billion to expand the service to reach 20,000 disabled individuals.




Seoul Holds Public Forum on Implementation of Fertility Shots

On March 26, 2019, Seoul held a public forum with 100 infertile couples and interested Seoul residents.

Seoul has been implementing Democracy Seoul to actualize Democracy in everyday life. It essentially enables the city to ▴ take suggestions with a minimum of 500 responses from proposed contents, ▴ promoting public discussion through an open topic selection. The ▴ mayor then responds in person once 5,000 or more are in attendance for the discussion. This proposal is the first in which the mayor has provided a direct response.

Women undergoing in vitro fertilization (IVF) due to infertility receive daily abdominal injections that induce superovulation for pregnancy and injections preventing miscarriage for four to eight weeks. They are, however, difficult to inject alone, and even though that which is required on weekends and national holidays, local hospitals refuse to provide services for various reasons. Accordingly, the motion for the availability of fertility shots at credible and easily-accessible community health centers was made official through Democracy Seoul.

Based on one-month, online public discussion that opened for one month from December 14, 2018, to January 13, 2019, 5,115 (97%) voted in favor of the motion among 5,259 respondents.
Democracy Seoul (http://democracy.seoul.go.kr) provides an online and offline center for discussion through ▴ public proposals, ▴ public discussion, and ▴Seoul Asks. Over 270,000 people participated in 2018, and the results of the citizen discussion for Prohibited Use of Disposable Cups at City Hall and the Installation of Emergency Sanitary Pad Dispensers in Public Facilities were also reflected in Seoul policy.




Seoul’s Proclamation as Animal-Friendly City with First Embedded Microchip and Adoption Insurance

Seoul proclaimed itself as an animal-friendly city and put forward an innovative proposal for an animal caring system that guarantees the safety of animals and people. The city has taken a lead in animal policies through the Animal Protection Division that was founded in 2012, while also planning to live up to its status as an animal welfare city through public-participatory pet services and detailed infrastructure to become an “animal-friendly Seoul.”

At the heart of this infrastructure lies the animal caring system. For the first time ever in Korea, embedded microchip registration, an abandoned animal emergency rescue organization, and adoption animal insurance are to be officially adopted to offer new animal care services, while the animal welfare infrastructure that has led to the construction of pet playgrounds, animal care centers, and pet training centers, is scheduled to be expanded upon throughout the Seoul region. The city will create suitable, large-scale environments to raise pets and lessen animal conflict among neighbors to increase animal care and heighten its cultural sovereignty as a global city.

To enforce these matters, the lives and safety of abandoned animals will be protected through leading support, rather than secondary handling. Starting late March, a payment of KRW 10,000 will fund embedded microchip registration at 540 animal hospitals in order to prevent animal loss and abandonment in advance. The abandoned animal rescue group will be organized for the first time ever to increase viability with 24-hour treatment. New adopters will be offered animal insurance support for up to one year in efforts to promote the adoption of abandoned animals.

To create a Seoul that is well-suited for raising pets, the city looks to improve its animal care facilities. The number of pet playgrounds are set to be increased from four playgrounds last year to 10 within the upcoming year, with up to 25 playground installations to be completed in all autonomous districts by 2022. The single animal care center in Mapo-gu will also increase to four center branches in each area by 2023, offering greater access to animal care education for the public.

The basic initiative for building an animal-friendly city announced by Seoul on the 19th is a two-stage animal welfare plan for the realization of a city culture that respects life. A public consensus will be collected through public debate, the Animal Welfare Committee, and the Seoul Animal Youth Net so that the public may readily benefit from program accessibility while also being practical.




Seoul Invests KRW 15.4 billion in Dolbom ‘Day Care Center’ for Senior Citizens, with Maximum Support of KRW 1 Billion when Building New Facilities

The ‘Day Care Center’ is a place where citizens can receive Dolbom service close to their homes during necessary hours without requiring senior citizens with dementia or geriatric disorders to check into facilities. These facilities are in high demand as they allow senior citizens to live with their families while lessening the burden of support for families at the same time.

This year, Seoul is scheduled to invest KRW 15.41 billion to enhance both the magnitude and quality of Day Care Center services. The trustworthy Day Care Centers that consistently provide quality recuperation services of public concern will be increased in number to realize the goal of ‘senior citizen-friendly city of Seoul.’

First, Seoul will invest a total of KRW 3.37 billion to the Day Care Center expansion project that secures publicness and provide up to KRW 1 billion to autonomous districts and corporations that are set to newly install Day Care Centers, which include utilization of public buildings or establishment of centers as an annex to social welfare facilities, after reviewing the appropriateness of business.

Furthermore, Seoul will certify safe facilities as ‘Seoul-type Day Care Centers’ and will provide support in terms of weekly and night operation costs, environmental improvement costs, and substitute labor costs for a total investment of KRW 12.04 billion this year.

The ‘Seoul-type Day Care Center’ is a Dolbom institution that has obtained certification from Seoul for conforming to the standard after having applied the certification index for 36 items in five categories.

There are currently 391 Day Care Centers in operation throughout Seoul, and among them, 192 centers (approximately 49% of centers in the entire city of Seoul) are operated as ‘Seoul-type Day Care Centers.

In addition, Seoul plans to make continuous efforts from various angles to establish Day Care Centers as annexes to established public care facilities, lease buildings, and expand facilities through use as religious facilities and remodeling of halls for the elderly.

Day Care Center
Physical Therapy Center Restroom
Kitchen Living Center



Seoul to Provide Customized Support for the Severely Disabled

To support the independent living of severely disabled persons in 2019, Seoul plans to establish and enforce a comprehensive support plan for the severely disabled so that they would not experience discomfort in everyday life.

The two new projects of the year focus on minimizing the absence of Dolbom project for the severely disabled. The project will offer a Dolbom activity service of 50 hours per month for the elderly disabled persons over the age of 65 and daytime activity services for socialization based on regional society for adults past the age of schooling with developmental disabilities.

Furthermore, Seoul and the Ministry of Health and Welfare will provide support for 88 daytime activity services per month on average to 280 individuals annually so that adults with developmental disabilities who graduate from special education schools can learn in a local community during the day, find enjoyment, and develop into a citizen who is able to empathize with others.

To expand the infrastructure for independent living of the disabled, Seoul will newly open four Centers for Independent Living (from the current number of 45 centers), through which the disabled personally form groups and which takes on the responsibility from the grassroots for independent living and increases support personnel.

The second deinstitutionalization plan will also be actively promoted in addition to providing greater support for the deinstitutionalization of severely disabled persons who are transitioning from long periods of stay at housing facilities to life in the local community.

Nine individuals found jobs through the internship program for the severely disabled that was in operation last year, and Seoul will select 27 interns this year (from 25) to offer customized training and employment opportunities.

Emergency notification service support for the severely disabled was increased from 1,336 households last year to 1,503 households in 2019. As a new project of this year, ‘remote control door locks’ will be installed in 1,250 households to help the opening of doors for the severely disabled.




Seoul Enforces Home-Visiting ‘Seoul Care – Health Dolbom’ in Ten Districts

Seoul will extensively push forward with ‘Seoul Care – Health Dolbom,’ which offers integrated support for all citizens to enjoy healthy lives in their neighborhoods in addition to medical consultation, nutrition, and rehabilitation services by visiting community health center Dolbom teams and connections with safety bars installation, companionship, and outdoor programs.

‘Seoul Care – Health Dolbom’ is a leading model of local, customized inclusive care. Health Dolbom teams will be formed and operated at community health centers that put residents’ health first, and professionals like neighborhood doctors, nurses, dietitians, social workers, and mental health personnel will be stationed. The teams will visit resident households experiencing difficulty with health management to offer extensive health assessments, disease education, and concentrated nutrition and rehabilitation services in addition to forming links with visiting community centers for necessary service support and follow-up management.

To construct a Health Dolbom infrastructure, Seoul cooperated with concerned organizations, studied the required sectors, educated professionals, and developed manuals and computation programs last year for thorough preparations that resulted in trial operations of Health Dolbom in the four districts of Seongdong, Nowon, Eunpyeong, and Gwanak in November and December of 2018. As the first project of the Seoul Dolbom policy-integrated brand ‘Seoul Care,’ Health Dolbom will be expanded to 10 districts and enforced in all districts by 2022. Health center branches, the hub of Health Dolbom, will be expanded to five locations and up to 80 locations by 2022. Health Dolbom teams will be stationed at all future health center branches as base centers of district Health Dolboms.

Furthermore, the city concluded the ‘Business Agreement for Construction and Operation of the Seoul Care – Health Dolbom System’ with Seoul Medical Association for stable launching of Health Dolbom last month on the 27th. This improved cooperation withㄹ private medical institutions and allowed for doctors of neighborhood clinics to take part in the project as Health Dolbom team ‘neighborhood doctors’ to increase the effectiveness of local Dolbom services.




Seoul Social Service Agency to be Launched in March with Appointed Board Members

Seoul will take direct responsibility of people’s health by opening the door of the ‘Seoul Social Service Agency’ to the citizens of Seoul. Long-term recuperation, activity support for the disabled, childcare, and other social services that were handled by private sectors will be offered firsthand by the community for fortified public concern, better service quality, and improved treatment of professionals.

The main projects of the ‘Seoul Social Service Agency’ include ▴firsthand operation of national and public social welfare facilities, ▴installment and operation of ‘comprehensive home centers ,’ and ▴support for private service institutions.

  • Firsthand operation of national and public social welfare facilities: The agency will extend firsthand operation of newly expanded national and public facilities in Seoul. Five new national and public childcare centers will be directly operated annually. Most national and public facilities at the time are privately operated under commission.
  • Installment and operation of comprehensive home centers: The comprehensive home center is a facility that offers integrated services such as long-term recuperation, senior care, and activity support for the disabled. These will be linked to the Dolbom SOS Centers and launched at four new district facilities and gradually expand to all districts.
  • Support for private service institutions: This will offer support for professional legal, accounting, and labor consultations and improve standard service operation models, which include the stationing of replacement workers at existing private organizations and facilities.

In January, for the official launching of the Seoul Social Service Agency, Seoul organized a board member nomination committee and publicly recruited nominees for the board. As a result, one director, six non-executive directors, and one non-executive auditor were elected.

The founding ceremony is scheduled to be held on March 11 and will be followed by staff employment and service preparations for official start of the service in the latter half of the year.




Special Exhibit to Shed Light on the Canadian “Blue-eyed Independence Fighters” of the March First Movement

Korean independence fighters were not the only people who fought for the Korean independence movement, foreigners also played a role in the nation’s independence. In light of the 100th anniversary of the March First Independence Movement, a special exhibit will shed light on the role of the “Blue-eyed Independence Fighters” who left their countries to offer their support for Korea’s independence and growth.

Seoul will be holding the Korea’s Independence Movement and Canadians special exhibit from February 23rd (Sat.) to March 31st (Sun.) in the Seoul Citizens Hall City Gallery (floor B1).

This exhibit commemorates the humanitarianism and dedication of five Canadians who embraced the Korean spirit of independence and contributed to the development of Korea by offering medical services and establishing schools.

In addition to a photograph of people shouting “Long Live Korean Independence” taken personally by the “Blue-eyed Independence Fighter” Frank W. Schofield, the first foreigner to be buried at the Seoul National Cemetery, this exhibit will feature a total of fifty pieces including photos of the five activists, illustrations, writings, and other images related to their activities.




Seoul to Establish Learning Centers in Each Dong by 2022 to Open the Era of Lifelong Learning

Seoul to Establish Learning Centers in Each Dong by 2022 to Open the Era of Lifelong Learning

Seoul is set to entirely expand <Neighborhood Learning Centers>, which are spaces for lifelong learning in neighborhoods and near offices, for all citizens to easily and conveniently participate in lifelong learning. By 2022, Seoul will install Neighborhood Learning Centers in all of 424 dong throughout Seoul to open the ‘Era of One Neighborhood Learning Center Per Dong’ and construct and operate a more closely knit lifelong learning service network.

Autonomous districts that will operate the Neighborhood Learning Centers will create a regional lifelong learning cooperation model with Seoul, and the districts can receive help on ①expert labor force, ②financial support, and ③custom consulting. With the introduction of Neighborhood Learning Centers in applicable districts, citizens will be able to participate in easier and more convenient lifelong learning.

Starting in 2019, autonomous districts that manage the Neighborhood Learning Centers will have a minimum of two ‘Dong Lifelong Learning Experts’ to raise program quality and to increase the substantiality of operations. The ‘Dong Lifelong Learning Experts’ will ▴develop and operate lifelong learning programs suitable for each district, ▴provide support in learning community activities, ▴offer counseling for learners and promote learner motivation, ▴communicate with residents, and ▴discover resources for learning in the district, etc.

In addition, the centers will be linked with excellent civil programs and local infrastructures like schools, libraries, and cultural centers to construct a model of lifelong learning cooperation and co-existence that connects the city, autonomous districts, city offices of education, and the public. The centers will also offer practical and differentiated lifelong learning programs in accordance with social changes in ▴life culture education, ▴vocational capacity promotion, and ▴solutions of local problems.