Recommended 4 Best Autumn Trails at Hangang Park

Of all the beautiful autumn sceneries throughout Hangang Park, Seoul introduced four trails that are like treasures hidden in the city and waterside courses along the banks of Hangang River that are stained with the touch of autumn.

① Nanji Reed Wind Path to enjoy both romance and camping

A walking course at Nanji Hangang Park is recommended for those who want to enjoy the romance of autumn walks with camping. The Nanji Reed Wind Path is a course along Hangang River that stretches from the Gangbyeon Water Playground to the Wetland where memorable sceneries of natural ecology can be found.

The Nanji Reed Wind Path can also be enjoyed with Nanji Camp. Camping in the cool autumn weather will bring romance under the clear night sky.

To get to the Nanji Reed Wind Path, take Exit 1 of World Cup Stadium Station (Line 6) and go through the Pyeonghwa Park Footbridge and the Hongjecheon Stream Trail (bicycle path) to arrive at Hangang Park.

Recommended 4 Best Autumn Trails at Hangang Park
Nanji Hangang Park WetlandNanji Hangang Park Reed Wind Path Ring Walk
Nanji Hangang Park WetlandNanji Hangang Park Reed Wind Path Ring Walk

② Jamwon Trail filled with the fragrance of unique pink muhly grass

The Jamwon Hangang Park Grass Garden that was formed this year presents grass of varied colors and texture to create a unique autumn scene. The brilliant, fully bloomed ‘pink muhly’ that suit the autumn sunlight receives the spotlight as a hot photo zone.

To visit, take Exit 4 of Jamwon Station (Line 3) and cross the Sinjamwon interchange to arrive at Hangang Park.

Recommended 4 Best Autumn Trails at Hangang Park
Jamwon Hangang Park pink muhlyJamwon Hangang Park Grass Garden
Jamwon Hangang Park pink muhlyJamwon Hangang Park Grass Garden

③ The colorful Cypress Ttukseom Forest Trail along a cypress forest trail

At the Forest Trail of Ttukseom Hangang Park, visitors can enjoy the open view of Hangang Park together with a forest of cypress trees. The ‘Healing Forest’ that is surrounded by 600 cypress trees offers phytoncide-filled air and a view of the Hangang River. Step out of the Healing Forest and pass the Rose Garden to arrive at ‘Lovers’ Street,’ a path that has barely enough space for two people to walk along at the same time.

To visit the forest trail, take Exit 2 of Ttukseom Resort Station (Line 7) to pass through Ttukseom Underpass and arrive at Hangang Park.

Recommended 4 Best Autumn Trails at Hangang Park
Healing Forest Lovers’ Street
Healing Forest Lovers’ Street

④ Jamsil Fish Passage Trail for children to observe the Fish Trail

Walk along the waterside trail that starts near Jamsildaegyo Bridge of Jamsil Hangang Park to discover the Fish Passage Trail of Jamsil Eco Park. This trail is ideal for families to visit with children to observe the Fish Trail.

Along the Fish Passage in the direction upstream are elegant reeds that dance with the wind to create a trail filled with autumn romance. This is a good spot to take photos with streams of water and golden reeds in the background.

To get to the Jamsil Fish Passage Trail, take Exit 4 of Jamsillaru Station (Line 2) and cross the Jamsillaru Station interchange to arrive at Hangang Park.

Recommended 4 Best Autumn Trails at Hangang Park
Fish Passage TrailFish Passage TrailFish Passage Trail
Fish Passage Trail



Disney’s Mickey Mouse to Collaborate with I·SEOUL·U

Disney’s Mickey Mouse to Collaborate with I·SEOUL·U

Mickey Mouse will be visiting Seoul, Korea for the first time. He will arrive on November 28, 2018 and visit Seoul City Hall, join the early December tour of Seoul’s attractions which will include the N Seoul Tower and DDP, and meet with citizens. With I·SEOUL·U, Seoul will post the images of Mickey Mouse on the subway, billboards, and throughout the city to publicize Mickey Mouse’s arrival.

To welcome Mickey Mouse to Seoul, the city will collaborate with the city brand I·SEOUL·U to launch colorful campaigns under the name of ‘I·Mickey in Seoul·U.’

The main collaboration campaign will include ▴I·Mickey in Seoul·U campaign video, ▴I·Mickey in Seoul·U brand logo collaboration, ▴I·Mickey in Seoul·U Santa Expedition Gift-wrapping Event, and ▴Seoul Tour.

The I·Mickey in Seoul·U video will be played on the City Hall government office’s electric bulletin board as well as on ▴monitors throughout Lines 1-9 of Seoul Subway, ▴electric media boards at Gwanghwamun Station, Yeouinaru Station, Chungjeongno Station, Hoehyeon Station, and Dongdaemun History & Culture Park Station, ▴monitors owned by Seoul-affiliated organizations and autonomous government offices, and ▴outdoor electric bulletin boards of private corporations located in Seoul City.

On November 28, the day that Mickey Mouse is scheduled to arrive in Seoul, the ‘2018 Santa Expedition Gift-wrapping Event’ will be held in the Open Lounge of Seoul Citizens Hall. Wrapped gifts will be delivered to children of low-income households.

Mickey Mouse will visit various different parts of Seoul including the N Seoul Tower, Dongdaemun DDP, and Gwanghwamun, and also ride the Seoul Subway on the ‘Seoul Tour.’




Seoul to Provide ‘Eco-Friendly School Meals’ for all Elementary, Middle and High School Students Starting March 2021

Eco-Friendly School Meals

Seoul will enforce the provision of high-quality ‘eco-friendly school meals’ at all national and private elementary, middle and high schools in Seoul starting in 2021.

This will be a step which will follow the start of eco-friendly school meal provision at elementary schools by the Seoul Metropolitan Office of Education and autonomous districts enforced in Seoul in 2011, and an extension of this provision to all students of elementary and middle schools who receive compulsory education was enforced in 2014. Essentially, all high schools will receive the benefits of eco-friendly school meals starting in 2021 through phased-in enforcements. Students of national and private elementary schools as well as global middle schools who were subjects of compulsory education but have been set aside due to financial reasons at the time will become newly eligible for support.

Almost ten years since the start of eco-friendly school meal provision in 2011, over 93,000 students at 1,302 schools in Seoul will enjoy their rights to a ‘healthy daily meal.’

What is an ‘Eco-friendly school lunch’?
The links between health, environment, and ecology were taken into consideration to apply the principle of prevention of harmful ingredients. The production-processing-distribution processes of meal provision will be ecologically sustainable and safe, and all required expenses will be paid for by the country or autonomous districts.

In particular, the percentage of eco-friendly ingredients used in high schools which have previously been excluded from receiving support for eco-friendly school meals and which therefore remained in meal quality ‘blind spots’ has increased to around 70% of the eco-friendly school meal level, and it is anticipated that this will further raise the level of meal quality. Parents of students can also expect a reduction in education expenses of about 800,000 won annually.

Mayor Park Won-soon stated, “It took almost ten years after the first enforcement in 2011 for all students of elementary, middle, and high schools, national and private schools, as well as alternative schools in Seoul, accredited or unaccredited, to enjoy the benefits of eco-friendly school meals. The eco-friendly school meal is also a policy based on the spirit of the Korean constitution which states that ‘compulsory education shall be free of charge.’ Such phased and gradual expansion of Seoul’s eco-friendly school meals will write a new chapter in the history of Seoul in becoming a city of welfare and education. Considering that the annual meal cost per high school student is 800,000 won, it can be seen as a supportive policy that also relieves financial burden for parents in regards to family budget economy. We will continue to expand the provision of healthy and eco-friendly school meals as planned and without leaving a single student out.”




HanokHangeul Special Exhibition

HanokHangeul Special Exhibition

The special exhibition, HanokHangeul, will be held from November 6 to December 2 at the Seoul Namsangol Hanok Village, featured as the last project of the year. The exhibition will address the topics of Hanoks, appropriate for the autumn season, and the pride of Korea, Hangeul, to offer a time of embracing the excellence of traditional Korean culture.

The Namsangol Hanok Village was created in 1998 for the operation of various programs on the topics of traditional Korean culture and has since welcomed city resident and tourists alike, from both home and abroad.

This exhibition was inspired by the characteristics of Hangeul and will present works that utilize the Korean language on the topics of Hanoks and Hangeul by seven performing artists active in the fields of dance, ceramics, and installation art.

Throughout the exhibition period, the houses that were only open for experiential programming will also be open to the public for visitors to freely observe the interior of traditional housing while appreciating the art works.

For more information on the 2018 HanokHangeul exhibition and other ongoing programs, please visit the Namsangol Hanok Village official website (www.hanokmaeul.or.kr), or inquire directly to Namsangol Hanok Village (82-2-2261-0517).

Program Schedule

Program Schedule
DateProgramTimeVenue
November 6 – December 2HanokHangeul exhibition10:00-19:00Namsangol Hanok Village All houses
November 9Program 1: Korean sock making15:00-17:00Namsangol Hanok Village Min Family’s house
November 16Program 2: Korean ceramics making15:00-17:00Namsangol Hanok Village Min Family’s house
November 23Program 3: Korean sock making15:00-17:00Namsangol Hanok Village Min Family’s house

* Above schedule may be subject to change.




The 5th Seoul Kimchi Festival, Largest Kimchi Sharing Festival Ever

The 5th Seoul Kimchi Festival, Largest Kimchi Sharing Festival Ever

The 5th Seoul Kimchi Festival, held under the theme of Warm Sharing, Kimchi-making in Seoul, is set to take place at Seoul Plaza and Mugyo-ro, over the course of three days from November 2-4. The festival is anticipated to attract approximately six thousand Seoul residents to produce as much as 165 tons of kimchi on site, making it the grandest festival of 2018.

In addition to the community kimjang, or kimchi-making, activities this year’s celebration will feature an exhibit about the history and attributes of kimchi from the local communities, as well as hands-on programs for the enjoyment of all festival-goers, including children and foreigners. The Seoul Kimjanggan, Kimchi Sangsang Playground, and other fun events and attractions are also in store as Mugyo-ro transforms into Kimchi Street with kimchi from all parts of the country, kimjang ingredients, and kimchi-featured recipes for everyone in attendance.

Kimchi-making (Nov. 2-4, 14:00-17:00)
Six thousand residents are anticipated to gather for three days at Seoul Plaza to prepare 165 tons of salted cabbage. All kimchi will be delivered to neighbors in need before the approaching of the cold winter. Everyone visiting the festival at Seoul Plaza can participate in the hands-on kimchi-making zone.

Seoul Kimjanggan (Nov. 2-4, 11:00-18:00)
The large air dome, Seoul Kimjanggan, set for installation at Seoul Plaza, will be an area for hands-on kimchi programs, which had received positive response the previous year. This year’s Kimjanggan program will be divided into Seoul Kimjanggan 1, featuring improved demonstrations and exhibits, and Seoul Kimjanggan 2, offering lectures and experiential programming.

Seoul Kimjanggan 1 will be featuring 100 Kimchi Varieties, Kimchi Museum & Kimjanggan of Masters where Korea’s kimchi masters and experts will recreate ancient pickled vegetables that kimchi originated from, kimchi of the Joseon Kingdom, and whole cabbage kimchi from present-day Jeolla-do, and Gyeongsang-do provinces, as well as and Joseon Kingdom’s Hamgyong-do Province, and the traditional recipe from Pyongyang.

Seoul Kimjanggan 2 will offer more experiential programming for visitors of all ages to enjoy, from the Kimchi Chef Contest, where people select the best kimchi chef, the Kimjanggan of Chefs, where participants learn kimchi recipes from professional chefs, to the Kimjanggan of Foreigner that teaches foreigners the history and culture of kimchi, together with hands-on kimchi-making.

Kimchi Sangsang Playground and Production Performance (Nov. 2-4, 11:00-18:00)
There will be various activities and performances for children and their families to experience the culture of kimchi, where visitors experience the process of kimchi-making and familiarize themselves with kimchi through activities at the Kimchi Sangsang Playground.

There will also be performances on the topic of kimchi with kimchi fairies telling stories of kimchi while providing children the opportunity to partake in activities, such as making kimchi models and the participatory performance of Mixing Festival, where a shrimp pianist, dancing garlic, and other vegetables, gather for a merrily dance with children.

Kimchi Sikdorak, Kimchi Street (Nov. 3-4, 11:00-18:00)
Mugyo-ro will transform into Kimchi Street for two days on November 3 and4, where the Paldo Kimchi Market will open for visitors to purchase ingredients and special kimchi from different regions at lower prices than other markets, along with the Kimchi Fusion Food Trucks that also provide unique fusion cuisine using kimchi.

For more information about the programs and scheduling of the Seoul Kimchi Festival, please visit the official website (www.seoulkimchifestival.com), or inquiry directly to the Seoul Kimchi Festival Operation Secretariat (82-2-337-9897).

<<< Click for 5th Seoul Kimchi Festival Brochure (PDF) >>>

Seoul Kimchi Festival Event Photos

Seoul Kimchi Festival Event Photos
Seoul Kimchi Festival Event PhotosSeoul Kimchi Festival Event Photos
Seoul Kimchi Festival Event PhotosSeoul Kimchi Festival Event Photos
Seoul Kimchi Festival Event PhotosSeoul Kimchi Festival Event Photos



Enjoy Autumn in the City along 90 Seoul Foliage Trails

In light of weather center predictions of the peak foliage season to arrive in Seoul by early-November, Seoul introduces the “90 Seoul Foliage Trails” that can be enjoyed within the city’s vicinity.

The “90 Seoul Foliage Trails” stretch a total of 150.95 km, with familiar zelkova trees, ginkgo trees, cherry blossoms, and beautiful metasequoia along the trails numbering approximately sixty-thousand.

Seoul introduces four themed trails for people to enjoy this fall to help them break away from the rush of everyday life: ① foliage trails along water, ② foliage trails for outings, ③ foliage trails in the park, and ④ foliage trails for walks.

The “90 Seoul Autumn Trails” can be located on the Seoul Metropolitan Government website at http://www.seoul.go.kr/story/autumn.

Trails sections draped in fallen leaves will be left as is to the extent that traffic is not obstructed from October 29 to mid-November to let trail-goers feel that crisp crunch of the leaves under their feet.

Top Picks of Beautiful Foliage Trails

1. Foliage Trails along Water (13 trails)

Foliage Trails along Water (13 trails)
○ Songjeong Riverside Trail
Songjeong Riverside Trail
The Songjeong Riverside Trail (from Seongdong-gyo Bridge to Jangpyeong-gyo Bridge) is a 4.7 km trail with a dense forest and autumn foliage of ginkgo trees, cherry blossoms, and zelkova trees.
○ Uicheon Riverside Trail
Uicheon Riverside Trail
The Uicheon Riverside Trail in Gangbuk-gu (from Sinchang-gyo Bridge to Wolgye 2-gyo Bridge) is known for its beautiful trail of fallen leaves.
○ Anyangcheon Trail
Anyangcheon Trail
Walk under the cherry blossom trees lined up on the 10.1 km trail along the Anyangcheon Stream (from Yangpyeong-gyo Bridge to Anyang Railroad Bridge) amid wide array of wild flowers.

2. Foliage Trails for Outings (17 trails)

Foliage Trails for Outings (17 trails)
○ Samcheong-dong Trail
Samcheong-dong Trail
The Samcheong-dong Trail is a beautiful foliage trail with ginkgo trees and zelkova trees, with art galleries, workshops, and cafes galore in the vicinity of the Gyeongbokgung Palace and Samcheong-dong.
○ Deoksugung Trail
Deoksugung Trail
The Deoksugung Trail (from Daehanmun Gate to the Seoul Museum of Art) is a premier city trail that cannot be missed. Cultural sites, such as Deoksugung Palace, the Seoul Museum of Art, and Jeongdong Theater are also available for visitors to enjoy.
○ Itaewon-ro
Itaewon-ro
The ginkgo trees along Itaewon-ro (from Samgakji Station to Noksapyeong Station) are breathtaking, while trail-goers can enjoy exotic dining at the trendy Gyeongnidan-gil or Haebangchon after a stroll amid the foliage.
○ Cheonggyecheon Stream
Cheonggyecheon Stream
The autumn leaves that cut through Cheonggyecheon Stream and the city are beautiful, adjoined by Gwanghwamun Gate, Dongdaemun Gate, and the Seoul Folk Flea Market located in Sinseol-dong, making for an excellent outing and shopping course.

3. Foliage Trails in the Park (19 trails)

Foliage Trails in the Park (19 trails)
○ Namsan North Trail
Namsan North Trail
The Namsan North Trail is, needless to say, yet another one of the city’s landmark trails, as well as a foliage trail draped in the foliage of cherry blossoms. Its pedestrian-friendly, traffic-free roadway allows people to appreciate the autumn leaves in leisure.
○ Seoul Forest
Seoul Forest
Seoul Forest connects with the Hangang River, with visitors fully able to enjoy the spirit of the deep forest while walking along an autumn scenery colored in ginkgo trees tinged with yellow.
○ Yangjae Citizen’s Forest
Yangjae Citizen’s Forest
The Yangjae Citizen’s Forest and the neighboring Culture and Arts Park demonstrate their impressive metasequoia foliage trails.
○ Songpanaru Neighborhood Park
Songpanaru Neighborhood Park
The Songpanaru Neighborhood Park (Seokchon Lake) also has beautiful, autumn cherry blossoms, with Lotte World just a few steps away to make for a great weekend outing with the children.

4. Autumn Trails for Walks (41 trails)

○ Gwanaksan Mountain is one of the locations in Seoul where autumn leaves reach their peak the earliest, and the 1 km section at the entrance of Gwanaksan Mountain, nearby the main entrance of Seoul National University, is a broad trail providing easy access for wheelchairs and strollers. There are several resting areas along the trail, as well, including the Library in the Woods.

○ Walk amid the zelkova trees at the Seodaemun Ansan Trail to discover the magnificent Metasequoia Forest Trail.

○ There are many foliage trails at Bukhansan Mountain, featuring the stunning scenery of 4.19-gil and Insubong-gil in Gangbuk-gu.

Autumn Trails for Walks (41 trails)
Seodaemun-gu Ansan TrailJeungsan-ro, Eunpyeong-guWalkerhill-ro, Gwangjin-gu
Seodaemun-gu Ansan TrailJeungsan-ro, Eunpyeong-guWalkerhill-ro, Gwangjin-gu

Seoul Foliage Trail Photos

Seoul Foliage Trail Photos
▴Seoul Forest TrailWiryeseong-gil (Olympic Park)
▴Seoul Forest Trail▴Wiryeseong-gil (Olympic Park)
Yangjaecheon StreamYangjaecheon Stream
▴Yangjaecheon Stream



Foreign Press and Social Influencers Introduce Seoul’s Appeal to the World

Seoul will arrange opportunities for influential journalists maintaining the public’s trust and social influencers demonstrating powerful leverage online to experience the multitudinous of Seoul for themselves.

As many as 20 eminent journalists and social influencers from China, Hong Kong, Japan, Russia, England, France, India, and Brazil will partake in the Seoul Tour Program over the course of five days from October 22-26, 2018.

  • ○ A total of 14 journalists from 11 countries and 13 media outlets, including the travel channel of China’s largest video platform, iQIYI, China’s largest daily economic newspaper, The Economic Daily, Taiwan’s top-ranking daily paper, The UDN, Japan’s largest news portal website, Yahoo! Japan, India’s The Statesman, Malaysia’s largest daily paper, The Star, Thailand’s influential daily paper, Bangkok Post, and Russia’s state-operated, RIA Vladnews, are all scheduled to participate
  • ○ A total of six social influencers from Australia, Canada, France, Japan, Hong Kong, and Singapore are also expected, all of whom are currently active as on-site photographers, contents creators, and power bloggers.

The press will tour urban regenerative locations, such as the Seoul Startup Hub, Sewoon Again, and Mapo Oil Reservoir Culture Park, that provided the dynamic needed in taking home the 2018 Lee Kuan Yew World City Prize while offering in-depth interviews on scene. Influencers, for whom photos, videos and images of Seoul are key elements in their fields, will get a chance to experience K-pop, food, and traditional Korean culture amid other attributes, that are sure to reinvigorate their creative senses.

Seoul plans to offer impactful, worldwide journalists and influencers the opportunity to experience Seoul’s appeal through the Seoul Tour Program.

The tour locations and schedules were drawn up to reflect the interests of the invited guests through a feasibility study. Journalists will cover governmental policies while social influencers will set out to experience Korean culture and visit noted attractions, which is anticipated to effectively introduce the individuality, appeal, and superior urban policy of Seoul to the world.

≪Photographing of Seoul City Hall Roof Garden≫
≪Photographing of Seoul City Hall Roof Garden≫

≪Coverage of the Mapo Oil Reservoir Culture Park≫
≪Coverage of the Mapo Oil Reservoir Culture Park≫

≪Coverage of Seoul Startup Hub≫
≪Coverage of Seoul Startup Hub≫




Seoul Launches Global Seoul Tourism Campaign with BTS

Seoul produced seven advertisements with global boy-band sensation, BTS, to help introduce the appeal and tourist-friendly nature of Seoul. The related contents will be revealed consecutively all over the world starting October 22, via television, YouTube, Facebook, and Instagram.

The slogan of the seven advertisements incorporates “Live Seoul like I do,” a message inviting viewers to embrace life in Seoul as a Seoulite would, while the concept is defined as “My Seoul Playlist,” through which BTS introduces the appealing side of Seoul.

Each of the seven advertisements will feature the seven themes pertaining cuisine, relaxation, sightseeing, entertainment, enjoyment, shopping, and things to do, which were all previously determined through an analysis of tastes and interests among tourists.

The seven themes are: Delicious Seoul, Relaxing Seoul, Extremely Seoul, Historic Seoul, K-Wave Seoul, Fashionable Seoul, and Exclusive Seoul.

  • Delicious Seoul:Jungkook introduces the Seoul Bamdokkaebi Night Market in Yeouido together with the various tastes of Seoul from food trucks, offering street food that can be easily enjoyed by tourists, to unique restaurants where beef ribs are eaten while standing, in addition to sweet bingsu desserts.
  • Relaxing Seoul:Jimin captures people leisurely walking along the Hanyangdoseong, or Seoul City Wall, joyfully kayaking on the Hangang River, and more.
  • Extreme Seoul:RM portrays the energetic side of Seoul through the breathtaking view from the peak of Bukhansan Mountain that unfolds after rock climbing the mountain’s walls, people enjoying performances at the Waterbomb Festival while being drenched with water, as well as Korea’s massive street rallying for sports events.
  • Historic Seoul:Jin presents traditional martial arts at Namsam Beacon Mound along with activities, such as making traditional white porcelain and touring around museums, providing a glimpse into the history of Seoul.
  • K-Wave Seoul:J-Hope introduces the Korean Wave culture through K-Dance workshops, people dancing freely on K-Star Road, and shopping malls offering cute, miscellaneous goods.
  • Fashionable Seoul:Suga recommends the “K-Beauty” experience through liberating street fashion and culture.
  • Exclusive Seoul:V introduces the elegance of the hanbok and exclusive Korean private dining that stimulates the five senses.

With the aim of attaining 50 million tourists in Seoul by 2023, Seoul will premiere advertisements containing a variety of tourism-related contents offered throughout the city with the help of BTS in actively publicizing the city’s rise to meet the diversified needs of visiting tourists.

① Delicious Seoul

Delicious Seoul

② Relaxing Seoul

Relaxing Seoul

③ Extreme Seoul

Extreme Seoul

④ Historic Seoul

Historic Seoul

⑤ K-Wave Seoul

K-Wave Seoul

⑥ Fashionable Seoul

Fashionable Seoul

⑦ Exclusive Seoul

Exclusive Seoul




Seoul Holds Seoul International Social Conference

Seoul Holds Seoul International Social Conference

Seoul is scheduled to hold the Seoul International Social Conference 2018 on the eighth floor of the Conference Hall of Seoul City Hall from October 25-26.

In line with the theme, “Communication, made by the people,” the Seoul International Social Conference 2018 will include the Seoul Social Conference on October 25, the first day of the conference, followed by the Seoul City Brand Forum on October 26. There will be lectures and discussions by domestic and foreign communications specialists and influencers on the topic of social media and city brands that have become a vital means of communication by the people.

Day 1 | Seoul International Social Conference – 10.25 (Thurs.) 10:00am – 4:00pm

The Seoul International Social Conference will open on the first day, focalizing upon the discussion on the essence of communication, rather than the media. The conference will deliver a soft yet impactful message on communication, a relatable keyword that all city residents are engaged in, no matter the field.
○ There will be lectures and discussions by eight specialists within the fields of platform, contents, and future, throughout the three sessions of the conference. Participants will gain insight into stories told from different perspectives about communication that will lead to future communication, representing the core of the Fourth Industrial Revolution.

Day 2 | Seoul City Brand Forum – 10.26 (Fri.) 1:00pm – 5:40pm

The Seoul City Brand Forum will follow up opening day to commemorate the 3rd anniversary of I·SEOUL·U, presenting an opportunity for the search of a means of communication between city brands and residents alike through lectures by local specialists providing varied takes under the theme of “Your city, my city.”
○ There will be eight specialist lectures over the course three sessions, including a keynote address. Each session will be comprised of an academic session, case presentation by city, and roundtable discussions. Participants will gain an in-depth insight into the future direction of city branding, together with specialists.
○ Cases of urban and provincial branding will also be shared with the aim of seeking out a city brand development plan that enables public-centered communication.

In addition to presentations, public participatory events, including a performance by an a cappella group and the operation of a photo zone, will offer fun and enjoyment to participants. Detailed information about the conference’s participating speakers and programs can be found on the Seoul International Social Conference 2018 website (http://www.seoulsc.co.kr). The conference is open to the public and free of charge, however advanced registration online is required in order to attend. Online registration is available up through October 24 through the Seoul International Social Conference 2018 website.

Website: http://www.seoulsc.co.kr
Inquiries: Conference Secretariat – 82-2-772-9317




Seoul Hosts 2018 Jewelry Week

Seoul will host the Korean jewelry shopping festival, ‘The 3rd Jewelry Week’ for 16 days from October 16 – 31.

The ‘2018 Jewelry Week’ will comprise of three events

① The 「2019 S/S TRADESHOW Generation Next_ Seoul」 with an overseas buyers’ meeting and a collaborative jewelry showroom
– There will be a collaborative showroom that will showcase over 200 jewelry prototypes by 40 enterprises that were selected through Seoul’s jewelry prototype production support project in addition to an Asian and European buyers’ meeting with 100 fashion brands.

② 「2018 Seoul International Jewelry Conference」 for all notable figures of the world jewel distribution market
– At the conference, participants will discuss the new direction of the diamond industry and trends of the Asian colored jewelry market.

③ 「Ring Week in Seoul」, sales promotion event for jewelry recognition as a fashion item
– 「Ring Week in Seoul」, the main event of 2018 Jewelry Week, will be open for 13 days from October 19 – 31. At this event, which aims at eliminating the stereotype jewelry is expensive and expanding the culture of jewelry as fashion; 50 enterprises will take part to operate a market where visitors can purchase rings and other jewelry. This event will be an opportunity to introduce various and reasonable product information of jewelry to consumers.

○ For more information on events regarding online shopping malls and jewelry shops based in Seoul that will be a part of Jewelry Week, visit the ‘Jewelry Week website’ (www.jewelryweek.co.kr).

2018 Jewelry Week Poster




Seoul and Starbucks to install trial ‘disposable cup collection bins’ on streets

Seoul and Starbucks to install trial ‘disposable cup collection bins’ on streets

Seoul will install trial ‘disposable cup collection bins’ on streets with Starbucks Coffee Korea, the Ministry of Environment, and the Korea Zero Waste Movement Network to increase recovery of disposable cups on streets.

Seoul plans to install 17 bins in the tourist congested areas of Itaewon, vicinities of universities, Gwanghwamun, and other areas with floating populations located within the four districts of Jongno-gu, Yongsan-gu, Dobong-gu, and Dongjak-gu upon request by the end of this year.

Seoul will collect disposable cups and manage the collection bins through help of the autonomous districts. Starbucks will be responsible for the production, first installments, and repairs of these collection bins. A portion of the sales profit of tumblers and multi-use cups will be invested as funds. Seoul plans to continuously confer with autonomous districts and Starbucks regarding the design and management of the collection bins.

Amidst the announcement of the “comprehensive plan for Seoul with no disposable plastic,” which aims at reducing use of disposable plastics by 50%, and achieve 70% recycling between September 2018 and the year 2022, this trial project will allow for easier collection and sorting of disposable cups to increase the percentage of recycled items.

In addition to the installment of the disposable cup collection bins, Seoul and Starbucks will operate ‘disposable item-free trial stores’ where disposable items will not be offered to customers along with other plans to reduce use of disposable items.




Seoul promotes 「Seoul Without Disposable Plastic」

Seoul promotes 「Seoul Without Disposable Plastic」

Seoul revealed its goal to reduce use of disposable plastics by 50% and achieve up to 70% recycling by the year 2022 through the 「Seoul Without Disposable Plastic」 project.

Seoul plans to hold trial operations after the temporary opening in preparations for its official opening next spring. During the trial operation period, the states of local and foreign plants will be minutely observed to ensure stable settlement of the plants, and citizen opinions will be collected for any improvements or supplementations required for operation.

< Leading practice of zero disposable plastic use in public >

All disposable plastics will be removed from public institutions as to set an example. Seoul-affiliated organizations currently do not use disposable items in office buildings, and this will be implemented on civil consignment organizations by 2019. Starting next January, Seoul government office buildings will limit entrance of employees and citizens holding disposable cups and will install a temporary collection bin at each entrance to realize government office buildings with no disposable products.

Sports facilities, parks, and public sites will also practice reduction of disposable products. For shops, restaurants, and food trucks at sports facilities and parks, recycling bins will be installed at each location or permission to use disposable plastics must be acquired beforehand.

< Fortified development and publicity of citizen-initiative practice campaign>

Under the foundation of leading practice of public organizations, five disposable items used most commonly in daily life—cups, straws, plastic bags, delivery utensils, dry cleaning covers—will be selected and publicized to civic organizations to induce changes in the lifestyle of citizens.

Five individuals from each autonomous district, who will be resource circulation leaders for educating and publicizing reduction of disposable items and enforcement of recycling, will be selected annually for a total of 500 individuals to be trained by 2022. There will be the additional trial project, the Resource Circulation School, centered around Seoul Upcycling Plaza that will include education for youths to reduce disposable items, facility field trips and experiences.

< Establishment of distribution structure with no giving or receiving of disposable plastics >

In addition to leads by public organizations and the citizen practice campaign, the project will be expanded to civil organizations to manage use of disposable items at distribution centers, franchises, and other venues with heavy use of disposable items.

Business operators of legally permitted businesses and goods must conclude a relay voluntary practice agreement for the reduction of disposable items and to induce voluntary participation and practice of the public.

< Maximized recycling of used disposable plastics >

A collection and selection system and facilities will be expanded for maximized recycling of used disposable items. This will first be implemented in areas with single houses where recycled items are collected together, so that there will be specific days on which plastics will be collected and recycled.

Public infrastructure will be fortified through establishment and enlargement of recycling centers in autonomous districts while vehicles that collect recycled items will be replaced and automatic recycled items collectors and recycling equipment will be improved.

Public buildings, autonomous recycling centers, subway stations, and other unused spaces will be used to recreate an uncycling exhibit, experiences, a DIY shop and more for the creation of a Re&Up Cycle area and for the expansion of a recycling and upcycling culture. This will be centered around Seoul Upcycling Plaza located in Yongdap-dong, Seongdong-gu, Seoul.

Seoul promotes 「Seoul Without Disposable Plastic」