Seoul Citizens to Select the New Seoul Brand on October 28

From among Print  Print  Print   the new Seoul Brand, which will serve as the face of Seoul, will be selected on October 28, 2015, which is also “Seoul Citizens’ Day.” Seoul Metropolitan Government revealed the three finalists on October 6 and conducted a preliminary poll (online and offline), up until October 26, in which over 130,000 citizens participated.

The creators of the three finalists of the Seoul Brand Idea Contest explained their design concepts as follows.

The creator of the slogan   Print  explained, “I wanted to express Seoul as a city that you and I create together,” while the creator of the BI conveyed that, in the image, “you” and “I” come together in Seoul through passion and relaxation.

The creator of  Print  said, “I wanted to express that coexistence, passion, and relaxation are all ‘happening’ in Seoul right now.”

The creator of the slogan  Print   said, “I believe that Seoul is like a friend with a deep soul—a soulmate,” while the creator of the BI explained that the “e” and “o” are connected in a way that leads people to read it as “Soulmate” and that it is a portrayal of two people standing face-to-face.

At the “Meeting of 1,000 Citizens to Select the Seoul Brand,” which will be held in an audition format at Seoul Plaza, both the creators and editors of the slogans and BIs will present informative videos on the creation and screening of the slogans and the BIs, while experts will help the citizen judges make informed decisions through a Q&A session. Afterwards, the 1,000 citizen judges as well as the expert judges will cast their votes for the new Seoul Brand. Their votes will then be combined with the results of the preliminary poll of 100,000 citizens to determine the winning Seoul Brand.

At the Launching Ceremony of the New Seoul Brand, Seoul Mayor Park Won Soon, together with the chairman of Seoul Metropolitan Council, a member of Seoul Metropolitan Council’s Culture, Tourism, and Sports Committee, and citizens who participated in the development of the new Seoul Brand, will announce and launch the new Seoul Brand, handpicked by Seoul citizens. Afterwards, celebratory performances will be held for citizens and visitors from abroad. All Seoul citizens are welcome to come and watch the Launching Ceremony of the Seoul Brand and the performances, to be held from 8 p.m. to 10 p.m., at Seoul Plaza.

The search for the new Seoul Brand was carried out based on the condition that it was to be created by Seoul citizens, selected by Seoul citizens, and used by Seoul citizens. Starting with identifying the unique qualities of Seoul, the whole process was led by citizens, including the development of the new brand. The support provided by Seoul Metropolitan Government, the development process undertaken by Seoul citizens, and other data and information have been posted on the Seoul Brand website (

The new Seoul Brand will be a citizen-participatory, open platform logo that all citizens are free to use. Also, the flexibility of the brand identity will allow it to be used in a variety of forms, serving as a “citizens’ brand” that both individuals and private companies may use, as long as they meet certain minimum requirements, which will be determined at a later date.

Also, in December, Seoul Metropolitan Government will install a movable sculpture of the new Seoul Brand in Seoul Plaza and hold a promotional tour featuring events at major venues in the city, such as Gwanghwamun Square and the DDP, in an effort to encourage the public use of the new Seoul Brand, as it was “made for the people.”

Seoul Plaza to Be Site of Massive Kimchi-making Event from November 6 to 8


From November 6 to 8, the Seoul Kimchi Making & Sharing Festival will be held in Seoul Plaza and Gwanghwamun Square as well as along Taepyeong-ro under the theme, “Seoul, Let’s Make Kimchi.” The three venues will be transformed into the largest kimchi market in Korea, where visitors can watch and learn about making kimchi, experience the whole kimchi-making process firsthand, and even taste some kimchi all in one place.

Specifically, the period from November 6 to 7 has been designated as the “Kimchi Making Festival,” during which time, a total of 6,000 people, including 2,500 foreigners from many different countries, will gather at the 6,000-square-meter Seoul Plaza and make kimchi together. Participants will be allowed to take some of the kimchi home with them, while the rest will be donated to Seoul citizens in need through the Seoul Council on Social Welfare. The event will be a great opportunity to show the world the remarkable generosity and hospitality that Koreans are known for.

The last day of the festival, November 8, will be the “Kimchi Making Cabbage Festival.” A huge field of 5,000 heads of cabbage will be planted in the middle of the city, taking up about half of Seoul Plaza, and through a game to harvest the cabbage, participants will experience firsthand the spirit of hard work, cooperation, and harmony involved in making kimchi. After the event, the harvested heads of cabbage may be taken home or donated.

At Gwanghwamun Square, visitors will also have the opportunity to enjoy an exhibition and various experience programs, held in connection with the Seoul Kimchi Making & Sharing Festival, which hopes to keep the tradition and culture of kimchi-making alive. Using the culture of kimchi-making as a window into the past, the exhibition will provide insight into the wisdom of ancient Koreans, and kimchi classes will offer people a chance to learn about unique kimchi recipes from kimchi-making masters.

▶ Inquiries
Seoul Kimchi Making & Sharing Festival website:

Citizens to Participate Directly in Effort to Have Seoul City Wall Designated as World Heritage Site


In hopes of having Seoul City Wall designated as a UNESCO World Heritage Site, Seoul Metropolitan Government is conducting a nationwide campaign from October 16 to January 31 next year with support from NGOs, businesses, and local residents. Not only Seoul citizens but any Korean national interested in Seoul City Wall may participate in the campaign by logging in to the Seoul City Wall website ( and leaving an online signature or by signing their names in an album at Seoul City Wall Museum or Seoul City Wall Management Office.

In order to preserve the good will of campaign participants, Seoul City will permanently maintain a log of all campaign signatures at Seoul City Wall Museum. With the names and messages of 18,627 participants, the city will create a “New Map of Seoul City Wall,” which will go on permanent exhibition.

Seoul City Wall, together with the palaces and Jongmyo Shrine, is a major part of the legacy, and a symbol of, Hanyang (now Seoul), the former capital of the Joseon Dynasty. As such, it carries great cultural and historic value that should be protected and shared with people across the globe. Its inclusion on the UNESCO World Heritage List would serve as a significant boost to current preservation efforts and would be an incredibly meaningful accomplishment, as the people are directly involved in the process.

In anticipation of such success, Seoul Metropolitan Government had Seoul City Wall registered on the Tentative List of the UNESCO World Heritage Center in November 2012, and the city is carrying out thorough preparations with the goal of having it officially inscribed on the list in June 2017. The application for inscription will be filed in January next year, and the final decision will be made after one year of evaluation in June 2017.

365 Citizens to Resolve the Difficult Job Creation Issue


On October 30, Seoul Metropolitan Government will hold the “Seoul Employment Idea-thon—an Exciting Job Talk with the Seoul Mayor,” where 365 citizens will collectively discuss and attempt to resolve the job creation issue.

This is the final event of the “Seoul Employment Trail” program, through which Mayor Park Won Soon plans to visit 99 workplaces in the month of October in an effort to find solutions to the job creation issue. At this “idea-thon,” citizens will take the initiative in asking questions and finding answers regarding employment issues. Of particular significance is the fact that youths, who are the most affected by job-related issues, are participating in the planning stages of the event, seeking out alternatives that could lead to the development of practical employment policies.

At the “Exciting Job Talk with the Seoul Mayor,” 365 participants will be divided into teams under three distinct themes: Happy Job Talk, Great Job Talk, and Curious Job Talk. The teams will come up with employment policy ideas based on citizen opinions collected online over a 24-hour period as well as ideas suggested amongst themselves, and selected policy ideas will be reflected in the policies of Seoul Metropolitan Government. Citizens who cannot be physically present at the event may still suggest any employment ideas they may have online.

▶ 2015 Seoul Employment Trail website:
▶ Submission period for job creation ideas: October 7 to 31, 2015
▶ Inquiries: 82-2-2133-5457

German President Joachim Gauck to become Honorary Seoul Citizen


German President Joachim Gauck is the 14th head of state to receive an honorary Seoul citizenship. President Gauck is a civil rights activist who spearheaded the movement to democratize East Germany, and became the first East German to be elected as the president (11th) of the Federal Republic of Germany in March 2012.

This year marks the 25th anniversary of the fall of the Berlin Wall and the unification of Germany, which took place in 1989. Before awarding President Gauck his honorary Seoul citizenship, Mayor Park Won Soon met with him to talk about Germany’s experience of unification and their experiences in civil rights movements. They also discussed urban policies for sustainable development through the pursuit of unification and harmony.

Mayor Park remarked, “This year marks the 70th anniversary of Korea’s liberation and the 25th anniversary of the fall of the Berlin Wall and the unification of Germany,” adding that, “President Gauck’s visit to Seoul will not only strengthen the friendships between Seoul and German cities but also be of great help in establishing the future role of Seoul, as the capital city of the country, in the process of Korean unification.”

Beginning in 1958, the honorary Seoul citizenship program awards honorary citizenship to important foreign guests and foreigners, residing in Seoul for over three consecutive years (or five years in total), and important foreign guests, visiting Seoul. So far, a total of 722 foreigners from 92 countries have become honorary Seoul citizens.

Preliminary Vote Begins to Choose One of Three “Seoul Brand” Finalists

Seoul Metropolitan Government began a preliminary vote to choose one of the three finalists for the new Seoul brand, which will be selected and announced on October 28. Through the Seoul Brand Contest, held from July 20 to September 1, a total of 30 prize-winning ideas were selected and further screened by design experts. Afterward, three finalists were selected at the Seoul Brand Promotion Committee meeting held on October 2.

Candidate 1Candidate 2Candidate 3


With the consent of the winners and based on their opinions, the 30 prize-winning entries were subjected to screening by experts, combining the winning slogans and BIs.

The preliminary vote will be held both online, via the Seoul Brand Website (, and offline, from October 6 (Tues) to 26 (Mon).
Korean citizens will cast their votes on the Seoul Brand website, while foreign residents can vote on the Seoul Metropolitan Government’s official website (

The results of the preliminary vote will be reflected in the vote held at the “Meeting of 1,000 Citizens to Select the Seoul Brand,” where the new Seoul Brand will be selected through a competitive audition held on October 28. The final selection will be determined based on the sum of citizen votes (preliminary votes and citizen judges’ votes at the Meeting of 1,000 Citizens) and the scores given by expert judges. At the Meeting of 1,000 Citizens, 1,000 citizen judges will watch presentations made by the three finalists and cast their votes, as is done in any competitive audition.

Among the three finalists, I.Seoul.U presents an image of Seoul as a place where “you” and “I,” two completely different people, meet and coexist. The red and blue dots in I.Seoul.U symbolize passion and relaxation, respectively, and the brand portrays “I” and “you” as connected by Seoul and in a state of coexistence. The letter “o” at the center of I.Seoul.U has been replaced with the Korean letter “ㅇ” to express that Seoul is a global city and emblematic of the Republic of Korea. This brand communicates a simple yet unique image that combines both Eastern and Western sentiments.

Seouling , which expresses Seoul’s dynamism through the use of “ing” and portrays the city as a place where the traditional and the modern, the city and nature, and all Seoul citizens coexist, move, change, and grow together. The “i” in Seouling represents the passion of Seoul citizens and signifies that city branding must be led by the people. Also, the “i” is situated in the new brand image as if it were a person leisurely looking at Seoul. And the contrast between the red and blue does not signify opposition but rather coexistence in Seoul.

Seoulmate is a combination of the name of the city “Seoul” and the English word “mate,” meaning friend. This brand represents friends who understand each other and are completely comfortable and relaxed together, like “soul mates.” The Seoulmate brand combines the letters “e” and “o” in a circle to express Seoul as a place of coexistence, also allowing it to be read as “soulmate.” Moreover, by highlighting the word “soul,” meaning “spirit,” this brand emphasizes the passionate image of Seoul, a city full of artistic spirit and enthusiasm.

Seoul Metropolitan Government will announce the new Seoul Brand immediately after the Meeting of 1,000 Citizens on October 28 (Wed). Afterwards, K-Pop performances will be held for Seoul citizens and visitors from around the world to enjoy.

    《Overview of the Meeting of 1,000 Citizens and the Announcement Ceremony》

      ❖ Date: October 28, 2015 (Wed)

    • (Part 1) Meeting of 1,000 Citizens: 18:00 – 19:30 (90 minutes)
    • (Part 2) Announcement Ceremony and Events: 20:00 – 22:00 (120 minutes)
    • ❖ Venue: Special Stage, Seoul Plaza

      ❖ Program

    • – Meeting of 1,000 Citizens to vote for the new Seoul Brand in a competitive audition format
    • – Ceremony for the announcement of the new Seoul Brand followed by special events (Hallyu performances)

Seoul to Establish Basic Plan for the Development of Hangeul, Making Seoul the “City of Hangeul”


In celebration of the 569th anniversary of Hangeul, Seoul Metropolitan Government will establish and implement the Basic Plan for the Development of Hangeul, which will serve as the foundation of Seoul’s Hangeul-related policy over the next five years (2015-2019). The city has vowed to take all necessary measures to ensure the successful execution of the plan, aiming to improve communication with the public and develop Hangeul culture.

The Basic Plan for the Development of Hangeul aims to achieve three main goals: ▲ the revitalization of the government’s communication with Seoul citizens through the improvement of the public language, ▲ the improvement of the environment in which Hangeul is used, and ▲ the development and preservation of Hangeul. Seoul Metropolitan Government will also pursue the development and use of plain language by government officials in various ways, such as by spreading the use of simplified administrative terms, so as to expand the government’s communication with Seoul citizens.

To promote the use of correct, plain language throughout the organization, the city government will implement plain language evaluations and strengthen plain language training for the creation of public documents for all government employees.

Furthermore, after an evaluation of Seoul’s image, which is based on the Hangeul script, Seoul Metropolitan Government will launch the “Integrated Design Project for Seoul, the City of Hangeul” to establish Seoul’s identity as the “City of Hangeul.”

Dongdaemun Global Center Opens, Offering Business Support Services for Foreign Residents


On October 7, Seoul City held an inauguration ceremony to mark the official opening of the Dongdaemun Global Center in Gwanghui-dong, Jung-gu.

Many Mongolians, Russians, and Central Asians live in the Gwanghui-dong area, where they run around 150 shops and hold weekly gatherings of about 1,000 Mongolians, Russians, and other ex-pats for active social and business exchanges. However, the area has long lacked any support facilities for its foreign residents, indicating the desperate need for a Global Center.

The Dongdaemun Global Center will work to form connections between small businesses and traders, provide customized services to revitalize trade and business, and support communication among Korean and foreign residents by providing spaces for events and meetings.

※ The Dongdaemun Global Center located in Gwanghui-dong, Jung-gu, is the third such Center to be established, following the Seoul Global Center in Seorin-dong, Jongno-gu, and the Southwest Seoul Global Center in Daerim-dong, Yeongdeungpo-gu, which are both areas with large foreign populations.

Overview of Dongdaemun Global Center

○ Location: 7th Floor, 25-6 Ssangnim-dong, Jung-gu

※ In front of Exits 6 and 7 of Dongdaemun History & Culture Park Station (Lines 2, 4, and 5)

○ Major Facilities

CategoryFacility Details and Utilization Plan
Multi-purpose Room
(Lecture Rm.)
– Lecture Room: Space for trade and business education as well as Korean language classes.
– Main Conference Room/Event Hall: Space for large conferences and various other events, including community events and product exhibitions.
Co-working Space – Office space for small businesses.
– Support services, such as memo-taking, booking meeting rooms, and mail and parcel storage.
Meeting Room– Rooms for trade and business meetings.
– Can also be used to hold consulting sessions and seminars by experts.
Counseling Lounge– Professional trade and business counseling.
– Support for overall counseling services in different languages (Mongolian, Russian, etc.).
Community Space – Provides space for five foreigner community groups, including Mongolians, Russians, Central Asians, etc.
Café Lounge– Provides a casual space where Korean and foreign residents can get together and communicate.
– Expected to serve as venue for Mongolian and Russian cultural exchange and experience events.
Amenities– Lockers to be used as storage space for small businesses.
– Bulletin boards for information exchange and to provide maps and locations of nearby convenience facilities.

Mayor Park Won Soon Goes on “Employment Trail” for One Month


Mayor Park Won Soon has embarked on an “employment trail” for a period of about one month, during which time he will visit 99 workplaces in person. The purpose of these visits is to establish a future employment strategy through systematic policy support for industrial growth. To that end, Mayor Park will meet with citizens at their workplaces, listen to the challenges they face in their work, and work together with the companies to find ways to create jobs.

Seoul Metropolitan Government will be operating the “Seoul Employment Trail” from October 7 to 31, 2015, in an effort to create satisfying and stable work environments for citizens. Seoul City is offering its full support to citizens concerning employment issues, as employment forms the foundation of people’s livelihoods and is a major part of the city’s welfare policy. Even though employment is a basic human right, many Seoul citizens are finding it very difficult to find jobs. Therefore, the city government organized the Seoul Employment Trail so that it may take the lead in addressing this issue and ease citizens’ hardship.

Led by Mayor Park himself and supported by relevant policy divisions, the Seoul Employment Trail will have the Mayor Park visit workplaces to hear citizens’ concerns, work together with companies and industries to find ways to address employment issues and create a stable job-creation ecosystem, and ensure that more focus is put on job quality.

While touring workplaces, the Mayor will attend in-depth meetings with job-seeking citizens, company employees, and others and engage in consultations with relevant policy divisions in an effort to identify feasible alternatives and accelerate the resolution of pressing employment issues.

Mayor Park Won Soon said, “I will go to where the citizens live and work so that I may lead the development of a new employment ecosystem and work directly with citizens, companies, and youths to create jobs.” He went on to add, “The top priority of Seoul Metropolitan Government is to create jobs for citizens. Therefore, Seoul City will become a ‘Special Employment District,’ ensuring that no one is marginalized and that everyone who wishes to work can work. In this way, we hope that citizens can make their dreams come true and enjoy a better tomorrow.”

Bosingak Bell Ringing Ceremony Now To Be an Event for Both Korean and Foreign Tourists


The “Bosingak Bell Ringing Ceremony” is a representative historical event held regularly in Seoul, along with the “Changing of the Royal Guard Ceremony” at Deoksugung Palace. Since 2006, about 18,000 Koreans and foreigners have rung the bell at Bosingak Pavilion, as of September 2015.

Starting on October 1, 2015, the Bosingak Bell Ringing Ceremony will be redesigned as an event for both Koreans and foreign tourists. In a departure from the citizen-centered nature of the bell ringing event, foreign tourists will now be allowed to ring Bosingak Bell without making a reservation in advance. To ring the bell, foreign visitors may show up on any day of the week, except Mondays, by 11:40 a.m. on the second floor of Bosingak Pavilion. Traditional Korean clothing will also be available on the second floor, giving foreign tourists the opportunity to try on traditional hanbok, military uniforms from the Joseon Dynasty, and other historical Korean clothing and pose for pictures as well.

Also of interest is the creation of a new program called “I Am a Day Bell-Ringer.” Those who submit applications for the program in person at the Bosingak Belfry will get to experience the work of the bell-ringer, who is responsible for the management the bell.

    Information on the Bosingak Bell Ringing Ceremony

    o Venue : Bosingak Pavilion (54 Jong-ro, Jongno-gu)
    o Time : 11:00 a.m. – 12:20 p.m.
    o Inquiries : Dasan Call Center (☎120) or Bosingak Pavilion Management Office (+82-2-2133-0983)
    o Remarks : Closed on March 1, August 15 (Liberation Day), other holidays with bell-ringing ceremonies, and on days with particularly cold or hot weather, as well as all Mondays and every second and fourth Saturday (for Youth Volunteer Activities).

“2015 Seoul International Fireworks Festival”

▶ The 13th festival held this year, the 2015 Seoul International Fireworks Festival is an annual autumn festival with the largest number of visitors, numbering at around a million.
▶ Over 100,000 fireworks will light up the sky over Yeouido for an hour and twenty minutes.
▶ The festival site has been expanded to include Mapo and Wonhyodaegyo (Bridge), with expanded safety areas as well.


Celebrating its 13th anniversary this year, the 2015 Seoul International Fireworks Festival will be held on Saturday, October 3, at Yeouido Hangang Park. During the festival, over a 100,000 fireworks will be launched into the sky for a period of about an hour and twenty minutes, from 7:20 p.m. to 8:40 p.m.

Professional fireworks teams from the USA, the Philippines, and South Korea will participate in this year’s festival, lighting up the autumn sky in Seoul with fantastic, colorful fireworks.

The first team to perform in the “2015 Seoul International Fireworks Festival with Hanwha” is USA’s Melrose Pyrotechnics, who will kick off the festival at 7:20 p.m. with a charming performance under the theme “Love Is Magical.” Having recently won fireworks competitions in Japan and Vietnam, captivating the people of both countries, Melrose Pyrotechnics will be staging a sweet yet strong musical fireworks show featuring sophisticated direction and a performance that blurs the line between classic and modern.

Starting at 7:40 p.m., the second team, the Philippines’ own Dragon Fireworks, will present a vibrant and dramatic musical fireworks show to passionate music, which will be a combination of Philippine pop music and electronic dance music, under the theme “OPM (Original Philippine Music) against the World.” Dragon Fireworks, which will demonstrate the perfection of Eastern and Western popular culture through the explosive beauty of fireworks, has created amazing fireworks displays recently, winning two championship titles at fireworks competitions in Europe. Following such success, a fireworks performance of an even higher standard is expected from this team at this festival.


Hanwha, the Korean team, is responsible for the grand finale of the fireworks festival at 8 p.m. under the theme “Magical Fireworks,” displaying fireworks in the images of “Energy, Love, Hope, and Joy.”

Hanwha’s show will be a highly refined performance, combining fireworks, music, visual effects, and narration to create a story. And with a magical display of diverse interesting and amusing fireworks, including fireworks that create the images of characters, ghosts, and UFOs in the sky, Hanwha is sure to stage a truly extraordinary show.

For the safety and comfort of Seoul citizens, Yeouidong-ro, which will be extremely congested during the festival, will be blocked off from 2 p.m. to 9:30 p.m. Moreover, the parking lot at Yeouido Hangang Park, in front of 63 City, will be closed from 11 p.m. on October 2, the day before the festival.

All festival events and performances will be broadcast live on the official festival website (