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Get to Know Us
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Must-see sights in Seoul 2 (Seoul’s Four Major Culture Festivals ― Seoul Street Art Festival (former name: Hi Seoul Festival))
SMG 821Free performances by global street artists are held in Seoul Plaza every October. In 2015, a total of 54 prominent street art performances (some 170 performance sessions) were held. Diverse artworks fill the streets, from puppet shows and mime performances to works embedded with social commentary. The opening performance, “When the World Tipped,” was staged... Read more -
Must-see sights in Seoul 1 (Seoul’s Four Major Culture Festivals — Seoul Kimchi Festival)
SMG 768Kimjang, a traditional Korean custom carried out in late fall, has been designated as a UNESCO Intangible Cultural Heritage of Humanity. The event highlights the different types of kimchi from the different regions of the country, making it an invaluable opportunity for foreigners to experience the diversity of Korean cuisine. There are various performances and... Read more -
Living alongside nature in Seoul
SMG 1152Songjeong Embankment is famous for its thick forest, while Jungnangcheon embankment is famous for its fall foliage of flowering cherry and zelkova trees. Samcheongdong-gil is home to numerous ginkgo and zelkova trees with hanok cafes throughout. Deoksugung-gil is one of the most famous foliage paths in Seoul, and offers visitors cultural experiences at SeMA and... Read more -
Café Culture in Seoul, Korea
SMG 2138Café streets have formed in various areas of Seoul, leading to the growth of Korean-style café culture. Yeonnam-dong, filled with quiet and uniquely-themed cafés along Gyeongui Line Forest Trail Many cafés are located in renovated private homes, indicating less emphasis on franchise cafes and offering more interesting environments. Interesting objects are on display, including paintings,... Read more -
Seoul Attaches GPS to Migratory Birds to Monitor AI
SMG 1522Beginning this year, Seoul will be the first municipality to adopt the ‘Alert System of Migratory Birds Information for Avian Influenza (AI) Quarantine Measures’. By attaching location-tracking systems to migratory birds, the system will send an alert and enable the government to take prompt actions if the birds, which have traveled AI infected regions, come... Read more -
Dongdaemun Design Plaza: Korea’s Design Mecca
SMG 1444Chosen by the New York Times as one of the “52 Places to Go in 2015” A variety of cultural content is available, including the representative events of Dongdaemun Festival, Seoul Fashion Week, and Seoul Design Week. An exhibition space favored by world-famous fashion brands (Chanel, Dior, Omega, etc.) and one of the most sought-after... Read more -
A city where the traditional and the modern coexist: Neighborhoods near Seoul City Wall
SMG 3697The neighborhoods near Seoul City Wall are sites of everyday cultural heritage that show the development of Seoul’s modern and contemporary housing culture. Ihwa and Chungsin became popular tourist attractions after they were featured on an entertainment program. Seongbuk, home to elegant houses, diplomats’ homes, art galleries, craft workshops, and guesthouses Buam is an area... Read more -
Awakening Baekje: 500 Years of the Pungnaptoseong Fortress
SMG 893The discovery of Pungnaptoseong Fortress led to the unveiling of an unknown Baekje palace site. Pungnaptoseong and Mongchontoseong fortresses are believed to have once been the northern and southern fortresses, respectively, of Baekje’s capital city. Pungnaptoseong Fortress was designed to maximize the use of materials (calculation of fortress’ weight, soil analysis, etc.). The secret of... Read more -
A city visitors long to see again — The story of Seoul as a tourist destination
SMG 985Boasting an ancient history and diverse culture, Seoul offers foreigner visitors a wide variety of unique and memorable experiences. The Play Bus is a music bus in Sinchon, a symbol of Seoul’s past, which invites visitors to listen to music related to the history of the area. The Guided Seoul City Walking Tour is a... Read more -
Telling the stories and revealing the culture preserved within the palaces at the heart of Seoul
SMG 920Gyeongbokgung Palace is believed to be located on Seoul’s most auspicious site, facing Namsan Mountain and Cheonggyecheon Stream with Bugaksan Mountain in the background. Gyeongbokgung Palace symbolizes the founding of the Joseon Dynasty and boasts a magnificent, classical beauty. Changdeokgung Palace was registered on the list of UNESCO World Cultural Heritage in 1997 for the... Read more -
K-Star Road and Garosu-gil: Hallyu and Gangnam Style
SMG 1607K-Star Road stretches through Cheongdam-dong and Apgujeong-dong, attracting foreign tourists who have been enchanted by Korea’s hallyu culture. It is promoted as the place in Seoul where you can get as close to hallyu stars as possible. Exotic cafés and Korea’s trendiest fashion stores line the 700-meter-long Garosu-gil, which is also popular among hallyu stars.... Read more -
The Flavors of Korea in Jong-ro: Cheongjin-dong Haejang-guk (Hangover Soup) and Jong-ro Bossam (Napa Wraps with Pork) Alleys
SMG 1419The traditional Korean soup haejang-guk in Jong-ro captivates foreigners with its unique hot and spicy taste. Restaurants selling haejangguk, a simple but fulfilling meal, on a cold day, are lined up side-by-side in Cheongjin-dong. Seonji haejangguk, with its clear broth and incredibly healthy bossam, are major delicacies. Gul bossam is a double surprise with its... Read more
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