On September 5, I•SEOUL•U was introduced at the ITE HCMC 2019 (International Travel Expo 2019 Ho Chi Minh City)!
The officials from Seoul had a busy itinerary advertising the city of Seoul at the Seoul Beauty Showroom booth, participating in media interviews, and meeting with officials of the Ho Chi Minh government.
The meeting was a vital time in strengthening the ties between the two cities and introducing the Seoul’s exceptional policies.
The Seoul Beauty Roadshow was hosted in Crescent Mall, a high-class shopping mall in Ho Chi Minh, with the attendance of Minh Hang and Bijou, well-known Vietnamese influencers, and Park Jung-min, a Korean singer from the boy band SS501.
From the event, the beauty of Seoul shone throughout the city of Ho Chi Minh.