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  • Attention Foreign Shoppers! Shop in Seoul in July! Opening of ‘Seoul Summer Sale 2014’

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    The Seoul Metropolitan Government will be holding the Seoul Summer Sale 2014, a shopping tour festival, all across Seoul for the entire month of July.

    The Seoul Summer Sale 2014 offers foreign tourists and shoppers great deals and discounts up to 70 percent at a total of 1,208 department stores, duty free shops, shopping malls, and more.

    Since the main demographic of the promotion is young Asian women in their 20s and 30s, BEAST, a popular Korean boy band that made a recent comeback, was appointed as the sale’s honorary ambassador. In addition to ads and events featuring the band, Seoul Summer Sale 2014 will also be offering special promotions and events for foreign shoppers on and offline throughout the month of July.

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    2014 Seoul Summer Sale Official Website and QR Code

    Seoul Summer Sale 2014 Discount Card for Super Savings at Participating Stores

    Seoul Summer Sale 2014 is a unique and exciting shopping festival in Seoul for international tourists. A total of 1,208 businesses—shopping, beauty and health, entertainment, food and beverages, currency exchange, accommodations, transportation, and more—are joining in this year’s summertime festivities to help foreign tourists take advantage of the best Seoul has to offer at reasonable prices.

    Information about the Seoul Summer Sale Discount Card, which shoppers must present to get extra savings, and a welcome brochure, containing specific discount information for participating stores, can be found at the Publicity Booth (44th Reception Counter) at the Incheon International Airport, the Seoul Sale Publicity Booth at DDP, and major tourist centers in Seoul. Shoppers can also visit the official Seoul Summer Sale website (www.seoulsale.com) or download information via mobile QR Code.

    Giveaway Events, Discount Coupons, and Other Events

    A variety of online events featuring honorary ambassador BEAST will be held throughout the month-long Seoul Summer Sale at the Seoul Sumer Sale website (www.seoulsale.com). Shoppers abroad can enter for a chance to win a free roundtrip ticket to Seoul, a CD signed by BEAST, an Etude cosmetics set, and more.

    Offline at the Incheon Airport, DDP, and other Seoul Summer Sale 2014 publicity booths, visitors can try their luck at darts games or enter giveaways to win various prizes. At the booths, visitors will even have a chance to try out cosmetics s from some of the most prominent cosmetics companies in Korea, free of charge.

    Discounts on Performances and Exhibitions, including ”Pyeongrong” Namsangol Hanok Village, SICAF 2014, and “My Love from the Star” Exhibition Hall

    Seoul Summer Sale 2014 also provides discounts on performances and exhibitions in Seoul, including ”Pyeongrong” Namsangol Hanok Village, SICAF 2014, and the “My Love from the Star” Exhibition Hall, allowing visitors from abroad to enjoy some of the cultural contents of Seoul.

    The Director of the Seoul Tourism Business Division praised the annual sale promotion saying, “Seoul Summer Sales offer a variety of shopping discounts to international visitors, helping to develop Seoul’s image as a Mecca for shopping and tourism and to satisfy the expectation of foreign tourists.” He also added, “We will continue to actively promote Seoul Summer Sales so that participating stores may also benefit in terms of increasing their sales during the festival period.”