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  • Announcement of Survey Results Regarding Awareness of Seoul’s Sharing Services

  • SMG 1005

    A survey company conduct the “2019 Sharing City Policy Awareness Survey” for five days, from December 2 to 6, targeting 1,000 male and female adults between the ages of 19 and 59 living in Seoul. The survey’s goal was to aid in the understanding of the overall perception of citizens in relation to sharing policies and discover ways to make those policies more effective.

    The survey was designed to examine the awareness, experience, and satisfaction related to Seoul’s sharing policies, as well as the level of contribution, effects, and downsides of each policy while also uncovering necessary improvements. Additionally, the survey included questions about the sharing services of the private sector that will be used as basic information for policy making in relation to the vitalization of the private sharing economy.

    <95% of Seoul’s Residents Responded, “I know Ttareungyi”; Awareness of Seoul’s Sharing Policies Increased Again this Year (62.7%)>
    It was discovered that 62.7% of Seoul’s residents are aware of Seoul’s Sharing City project. The percentage has slightly increased every year from ▴ 49.3% in the first half of 2016, ▴ 58.3% in the first half of 2017, and ▴ 59.6% in 2018. Out of all the respondents, 98.8% answered that they had “heard of at least one of the sharing policies.”

    ○ The proportion of people who responded that they had heard of at least one sharing policy continues to increase: ▸ 95.2% in the first half of 2016, ▸ 98% in the first half of 2017, and ▸ 97.6% in 2018.

    The level of awareness surrounding individual sharing projects were “Ttareungyi” (95.2%) > “Shared Car” (71.6%) > “Shared Parking” (53.6%) > “Public Wi-Fi” (33.2%).

    59.6% of respondents answered that they have used at least one of Seoul’s sharing services and among them, 44.5%–the highest proportion–had used “Ttareungyi, the Public Bike.” The most frequently used service among the sharing service users was the “Public Wi-Fi,” of which the average number of use was 25.2.

    Satisfaction with individual sharing projects averaged over 90%: “Sharing Children’s Clothes & Toys” (96%) > “Shared Car” (92.1%) > “Public Wi-Fi” (89.9%) > “Shared Parking” (89.0%) (multiple responses included). Compared to the level of awareness surrounding Seoul’s sharing policies (62.7 %), satisfaction with each policy was discovered to be far higher.

    The reasons for using Seoul’s sharing services were ▴ the convenience regarding the service operation hours & locations (65.4%), ▴ the simple and convenient process of use (43.3%), and ▴ the economic advantages (39.7%) while the reasons for not using them were ▴ the inconvenience regarding the service operation hours & locations (35.4%), ▴ a lack of need (31.1%), ▴ the lack of promotion (24.2%), and ▴ the complexity and difficulty regarding the process of using the service (22.3%). This shows that the convenience of the services should be improved and the services should be better advertised.

    When asked whether Seoul’s Sharing Policies have contributed to improving the lives of citizens, 81.1 % of respondents answered, “Yes.”
    When asked about their inclination to use the sharing services, respondents answered that they want to use “Ttareungyi” (81.8 %) > “Public Wi-Fi” (74.6 %) > “Tool Sharing Center” (73.9 %).

    <The Highest Proportion of Respondents Answered They Want Private Sharing Services to Be Vitalized to “Benefit from Economic Interests” (41.1%)>
    The level of awareness surrounding private sharing services was “Car and Car Ride Sharing” (68.9%) > “Bike Sharing” (61.2%) > “Electric Kick Board Sharing” (54.4%) > “Delivery Sharing” (52.8%). Overall, as the results of the survey on the private sharing services, the interest of respondents showed to be high in terms of means of transportation.

    Among private sharing services, the service that most respondents replied they want to be vitalized was “Life Services” (33%), such as pet care and delivery sharing, followed by “Vehicles Including Car and Bike Sharing (Mobility)” (21.8%), “Spaces Including Idle Facility Sharing” (15.8%), and “Talent and Knowledge Sharing” (14.3%).

    To make the Sharing Project more effective, respondents thought Seoul should focus on ▴ securing reliability of the sharing services by preparing guidelines for sharing companies (51.7%), ▴ advertising the sharing services (50.2%), and ▴ discovering and providing new sharing services (50%). Respondents also want Seoul to enhance the liability of sharing policies by ▴ preparing institutional safeguards, such as insurance for the protection of consumers (34.4%), ▴ guaranteeing secure economic activities for users and workers of sharing services (23.3%), ▴ protecting the personal information of users (18.1%), and ▴ reinforcing measures to protect children and women (13.7%).

    The results of the survey are downloadable through the Sharing Archive on the website of the Share Hub (sharehub.kr).