Bureau and Corporate Funded Body
A 54-day-long shopping festival to kick off in Seoul
Seoul City is to hold the largest shopping festival in Korea called the ‘Seoul Grand Sale 2010’ event, which will run from July 21 (Wed.) to September 23 (Sun,) in which five thousand stores, restaurants, and hotels will be participating. The ‘Seoul Grand Sale’ will serve to raise awareness of shoppers from home and abroad about Seoul’s reputation as a ‘Shopping Heaven’, as well as effectively promoting the city’s shopping infrastructure. Participating shops, accommodation and restaurants will provide discounts and special events.
During the Grand Sale period, both domestic and international shoppers will enjoy various benefits, such as discounts offered in popular shops and restaurants, as well as free gifts or free desserts.
Around 5,000 retailers from shopping, accommodation, and food sectors, as well as culture, beauty and health, (a more than 6-fold increase over the 810 participants in 2009) will be involved this year. Participating stores, hotels and restaurants will provide discounts of up to 60% to broaden benefits for shoppers.
Participating businesses and stores will include Big 20 department stores, smaller retailers, duty free shops, coffee shops, theaters museums located in four Special Shopping Zones: Myeong-dong, Bukchang-dong, Namdaemun; Itaewon; Dongdaemun; and Jongno, Cheonggyecheon.
In particular, various tourist attractions, such as water taxis, cultural performances, including Nanta, Jump and Sachoom, and Ssamjigil at Insa-dong, will be participating in the Grand Sale and providing various attractions to see and enjoy.
Since the ‘Seoul Grand Sale 2010’ involves various service providers not only of shopping but also of accommodation, food, culture, tourism, cultural performances and beauty, the event lives up to its billing as ‘grand’ in terms of its size and benefits.
Seoul Metropolitan City has upgraded the paper coupon system to membership cards and the mobile coupon system in order to facilitate convenient shopping. The city will also organize various events during the sale period, such as opening ceremonies, and street events at Myeong-dong to enhance the festive atmosphere. These events will be held mainly in the Special Tourist Zones so that shoppers can fully experience and enjoy the charm of ‘Shopping Heaven’ Seoul.
Information regarding the use of coupons, maps of participating businesses and stores, and other shopping tips are all available on the website of ‘Seoul Grand Sale 2010’ (http://www.seoulgrandsale.com/). Detailed information about shopping is also provided through shopping UCCs on YouTube.
An official of Seoul City said, “The Seoul Grand Sale is a new concept shopping festival where tourism, culture and shopping have been effectively integrated to form a festival much different from any held in competitor cities, such as Singapore, or cities in Thailand and Japan. Seoul is ready to make its utmost efforts to help Seoulites, as well as international visitors, fully enjoy the charm of Seoul during the 54-day–long period of the Seoul Grand Sale.